How Will March Madness Affect Your Small Business?

Date posted: March 6, 2013

How will March Madness affect your small business? Here’s a roundup of some of the issues from around the Web:

Unlike the Super Bowl, where there’s one game on a Sunday, there are 67 games in the NCAA men’s college basketball playoffs, many during the day. What’s more, there are more women who follow the madness compared to other sporting events as many remain loyal to their alma mater.

A whopping 86 percent of employees in 2012 said they plan to follow some of the tournament while at work, according to a survey from MSN, and that was up 5 percent from 2011.

Read more about how March Madness affects business productivity at CNBC.com: http://www.cnbc.com/id/46762369/March_Madness_at_the_Office_mdash_Good_for_Productivity

Is March Madness the only madness around? The blog Astute Solutions compared it to the insanity of trying to monitor social media results:

It’s called March Madness for good reason – just look at some of the past numbers on the billions Americans wager and the hours of lost productivity caused by the tournaments!

But let’s cut to the chase.  The real definition of Madness, as we all know, is doing something the same way over and over again and expecting a different result.  Nothing underscores this fact more than the unsuccessful methods marketing and public relations professionals continue to utilize for social media monitoring and analysis.

Read more at Astute Solutions: http://blog.astutesolutions.com/bid/95822/Today-s-Social-Media-Monitoring-The-Real-March-Madness-and-3-Ways-to-Sanity-and-Insights

Tech types have another take on March Madness, as Mashable points out:

March Madness games tip off all the time, a lot of them happen during the day, and the event attracts many casual hoops fans. According to a recent study by the IT staffing companyModis, more than two in five IT professionals say March Madness has affected their network, with 34% reporting the event has entirely shut their network down in the past and more than 35% saying it’s slowed operations.

Brian Jacobs, a senior product manager for the network monitoring serviceIpswitch WhatsUp Gold, told Mashable that heavy video streaming by employees during March Madness can have unforeseen consequences by impacting other business necessities such as phone service quality.

Read more at Mashable: http://mashable.com/2012/03/15/march-madness-streaming-network/

 

 

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