Baby Boomer Shoppers Have Clout

Date posted: February 20, 2017

baby boomers

They’re still spending. Here’s how to get some of that cash.

By Rieva Lesonsky

Yes, the Millennials are coming into their peak earning (and therefore spending) years. And Generation Z (teens and kids) controls a lot of spending. With all these appealing targets, you might be tempted to write off Baby Boomers as too old to market to. But that would be wrong.

According to Jeff Berry, the Editor-in-Chief at COLLOQUY, Baby Boomers are the generation with “the clout.” Berry warns, “Retailers who fail to recognize issues uniquely important to baby boomers could watch those shoppers walk out the door empty-handed.”

As COLLOQUY’s Shopping by Generation report explains, Baby Boomers have distinct shopping habits that you should be aware of to make sure you appeal to them. Here are just a few:

  1. They want convenience. LoyaltyOne survey results show Boomers place higher value than all other age groups on an easy-access location, an easy-to-navigate store and a clear return policy.
  2. They know the price. They score higher than all the younger demographics for having a good idea of how much they pay for food and packaged goods.
  3. At 84 percent, they are more likely than all other surveyed groups to prefer shopping in-store.
  4. Baby Boomers aren’t stuck in the good old days. They are the only generation that doesn’t prioritize buying the brands they used while growing up.

Want to learn about the other habits? Shopping by Generation is available to download free of charge.

Related Stories »

Leave a Reply

Your email address will not be published. Required fields are marked *

Time limit is exhausted. Please reload the CAPTCHA.

Promotional Products »


How to Grow & Differentiate Your Business with Promotional Products
Read More…

Listen to Rieva Now! »

Small Business Ideas

Get Small Business Ideas From Rieva

turning passion into profit »

turning passion into profit

Download your free ebook here!

Get Updates »

Enter your email to subscribe to our RSS.

Free Download »

Free Download

Startup ideas for businesses to start now! Download here

Congrats Rieva Lesonsky! Named to Top 250 Business Journalists

Small Biz Money Tip »

Small Biz Money Tip

Pricing: Have more than one price for your product or service. Make one price seem more attractive than the other. People love a good deal, especially when they can relate one price to the other.
More Money Tips From Justin Krane

http://education.dandb.com/partner/90755/

Loan Center »

New Loan Center

Find a Small Business Loan