More From Rieva

Ways to Hire Smarter in 2013
Posted on January 8, 2013 by Rieva Lesonsky

By Rieva Lesonsky Is hiring more employees one of your New Year’s resolutions? While hiring ultimately relieves your headaches in the long run by helping you and your team with workload, in the short run most entrepreneurs dread hiring because … Read More →

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4 Mobile Loyalty Programs for Small Business
Posted on January 4, 2013 by Rieva Lesonsky

By Rieva Lesonsky Are you looking for a customer loyalty program that goes one step (or several steps) beyond the old-fashioned “buy 10, get one free” paper punch card? Consumers’ growing use of mobile technology has led to a corresponding … Read More →

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8 Best Ways to Engage Customers on Facebook
Posted on January 4, 2013 by Rieva Lesonsky

By Rieva Lesonsky Do you want to know how to get more “likes” for your business on Facebook? A recent study of the Facebook walls of 98 global brands, conducted by two business professors and a CMO, identified eight actions … Read More →

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5 Small Business Trends for 2013
Posted on January 4, 2013 by Rieva Lesonsky

Tis the season to make predictions.  If my crystal ball is working, 2013 is going to be a good year for small businesses.

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Will 2013 Be the Year of the Startup?
Posted on December 28, 2012 by Rieva Lesonsky

Will there be a surge of startups in 2013? First let me explain that in my view a business is a startup for about three years, from six or so months before to two-and-a-half years after its official launch date. … Read More →

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Meet the Mansumer
Posted on December 28, 2012 by Rieva Lesonsky

Do you want your retail business to enjoy continued sales success long after the holiday shopping season ends? Then you need to know about a new kind of shopper that’s on the rise and will be increasingly important in 2013 … Read More →

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The 6 Technologies That Mattered Most To Small Business In 2012
Posted on December 19, 2012 by Rieva Lesonsky

By Rieva Lesonsky Even though 2012 was a tough year overall for small businesses – the stubbornly slow economy didn’t help – technology improvements continued to offer hope of lowering costs, boosting efficiency, increasing sales and opening new markets. To … Read More →

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What Women Entrepreneurs Can Teach Us About Customer Service
Posted on December 19, 2012 by Maria Valdez Haubrich

By Rieva Lesonsky When you think of “women” and “customer service,” is the first image that comes to mind a smiling, headset-wearing woman in a low-level customer service job meekly taking guff from a grumpy caller? Think again. With women … Read More →

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Is Presenteeism Hurting Your Business?
Posted on December 13, 2012 by Rieva Lesonsky

By Rieva Lesonsky You’ve heard about employee absenteeism, but what about presenteeism? This new trend could be equally—or more—destructive to your business as employees calling in “sick” to work.

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Want to Capture the Mom Market? Here’s How
Posted on December 13, 2012 by Rieva Lesonsky

By Rieva Lesonsky When it comes to consumer goods, moms are big spenders. We look at their online habits and expectations to help your small business tap into this major market.

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