Sales & Marketing

Marketing to Seniors
Posted on May 17, 2013 by Karen Axelton
Marketing to Seniors

Did you know May is Older Americans Month? In honor of the month the Census bureau released some interesting info about seniors as a market in the U.S. 41.4 million people were 65 and older in the United States as … Read More →

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5 Tips for Better Video Marketing
Posted on May 12, 2013 by Karen Axelton
5 Tips for Better Video Marketing

By Jeremy Vest As the Internet changes the way prospects access products and services, businesses must focus on new marketing strategies to get on the radar of their target audience. According to ComScore, the online video reaches 85.4% of the … Read More →

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What Are Consumers Buying for Mother’s Day?
Posted on May 10, 2013 by Karen Axelton
What Are Consumers Buying for Mother’s Day?

What are your customers buying for Mom this year? MediaPost reports that while consumer spending is projected to rise this year (according to The National Retail Federation), what most moms really want is a homemade gift from the kids. But … Read More →

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Learn About Mobile Marketing With This New App
Posted on April 18, 2013 by Karen Axelton
Learn About Mobile Marketing With This New App

Do you want to take advantage of the benefits mobile marketing can bring to your small business? There’s an app for that! New York University’s School of Continuing and Professional Studies has developed a new app to teach small business … Read More →

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Learn the Basics of Twitter at Twitter for Business
Posted on April 11, 2013 by Karen Axelton
Learn the Basics of Twitter at Twitter for Business

Are you a Twitter newbie who’s not sure what to do on the social media site? Do you feel like you need to be on Twitter, but you’re too intimidated to get started? Are you just plain overwhelmed? Then check … Read More →

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Your Customers Are Talking on Social Media. Are You Listening?
Posted on April 1, 2013 by Karen Axelton
Your Customers Are Talking on Social Media. Are You Listening?

By Rieva Lesonsky Are you ignoring your customers’ cries for help…on social media? A new study from LiveOps and Harris Interactive found customers expect a business to be just as responsive to customer service complaints on social media as it … Read More →

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Contracting Opportunities for Veteran-Owned Businesses
Posted on March 28, 2013 by Karen Axelton
Contracting Opportunities for Veteran-Owned Businesses

Did you know one out of every seven small businesses in the U.S. is owned by a military veteran? If you’re one of those business owners, you’ll want to check out The National Veteran-Owned Business Association (NaVOBA)’s annual list honoring … Read More →

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Learn the Latest Marketing Tactics from VerticalResponse Free Webinars
Posted on March 26, 2013 by Karen Axelton
Learn the Latest Marketing Tactics from VerticalResponse Free Webinars

Want to become a pro at social media marketing, email marketing, content marketing and more? Wish you knew how to reach out to the media, bloggers and influencers? You can learn all this and more at a free, live webinar … Read More →

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Grab Your Share of Easter Spending
Posted on March 25, 2013 by Karen Axelton
Grab Your Share of Easter Spending

The Easter Bunny isn’t feeling flush this year. The average consumer celebrating Easter this year will spend approximately $145.13 on candy, décor, apparel and food – the same as last year’s $145.28 – according to NRF’s 2013 Easter Spending Survey … Read More →

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Try This Simple Marketing Trick–It Works!
Posted on March 21, 2013 by Karen Axelton
Try This Simple Marketing Trick–It Works!

By Karen Axelton Sometimes, the best marketing ideas are the simplest. I was reminded of this recently when I saw local realtor Joe Sopo’s U-Haul-sized van. Decked with can’t-miss graphics, including a larger-than-life-size image of Joe Sopo, the van prominently … Read More →

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