Category: Trends

Consumer Cravings

-+*What consumers want from restaurants… By Rieva Lesonsky Nation’s Restaurant News recently released the results of its “2015 Consumer Picks” survey, which studies major chain…

Meet Gen Z

-+*Get to know the newest generation of consumers. By Rieva Lesonsky Is our decades-long fascination with Millennials about to end? Not likely, but marketers are…

Chocoholic Nation

-+*Seems Americans can’t get enough of the sweet stuff. By Rieva Lesonsky Maybe it’s because I’m dieting, but in these past few weeks leading up…

How Men Shop

-+*Are you doing all you can to attract male shoppers? By Rieva Lesonsky The Hartman Group recently released a study of Food Shopping in America…

NextGen Ice Cream

-+*By Rieva Lesonsky A new breed of frozen sweets goes beyond the ice cream sandwich We’ve written about ice cream frequently here on TrendCast, perhaps…
craft beer

Beer Here

-+*By Rieva Lesonsky The craft beer industry has doubled its profits in just five years—and the glass is still half-full. Since 600 A.D. when Saint…

Is This the Year of Mobile?

-+*By Rieva Lesonsky Apple’s smartwatch is moving the mobile boom into high gear. We’ve talked about the growing importance (really dominance) of mobile before, but…
chocolate

Raising the (Chocolate) Bar

-+*The bean-to-bar movement is changing how chocolate is made. By Rieva Lesonsky Who doesn’t love chocolate? For years entrepreneurs have taken advantage of America’s love…

Where’s the Beef (Jerky)?

-+*Protein-craving Americans have made jerky today’s hot snack. By Rieva Lesonsky “Beef jerky is big business,” proclaimed a recent article in The Washington Post. While…

Fall Fashion Forecast

-+*By Rieva Lesonsky What colors will be hot this fall? Pantone, the global color authority, just released its fall color report for fashion—and, according to…
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