Category: Trends

Eating Gold

From donuts to burgers, food gets the Midas touch. By Rieva Lesonsky Last week, I was half-watching the local news when they captured my attention…

Toy Time

From robots to classics, here are the top toy trends for 2017 By Rieva Lesonsky The Toy Fair just ended and the Toy Industry Association…

Snack Attack

The hottest meal at restaurants? Snacks. By Rieva Lesonsky If you own a restaurant, many of you have likely noticed your lunch bookings are down.…

Little Luxuries

Consumers everywhere are “trading up” to premium products. By Rieva Lesonsky Remember when everyone thought consumers would stop going to Starbucks during the Great Recession…

Mobile Marketing

Why Your Business Marketing Must Be Mobile-First By Rieva Lesonsky If you’ve heard me speak in the past few years, you’ve heard me emphasize the…

Fashion Forward

Big changes in store for the fashion industry in 2017 By Rieva Lesonsky Are you in the fashion business? Then you know how vital it…
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Small Biz Money Tip »

Small Biz Money Tip

Pricing: Have more than one price for your product or service. Make one price seem more attractive than the other. People love a good deal, especially when they can relate one price to the other.
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