Category: Trends

Babies Are Booming Again

The second coming of the baby boom is (almost) here. By Rieva Lesonsky There’s been a lot of handwringing lately after the “plunging” birthrate in…

Population Trends

By Rieva Lesonsky The U.S. population is changing. Your business needs to change with it. Last week Manta reported that only 15 percent of small…
pollution protection

Pollution Protection

Beauty and skincare products take aim against pollution. By Rieva Lesonsky It’s no secret that consumers are ready to embrace the latest products from the…

Consumer Spending Is Up

…and here’s where it’s projected to rise the most.   By Rieva Lesonsky Yay! Happy days are apparently here again for many Americans, at least…

Organic: Truth or Lie?

By Rieva Lessonsky We’ve talked about the organic trend before, discussing the growing popularity of organic food, beverages and other products with the American consumer.…

Cut Carbs, Make Money

By Rieva Lesonsky As if restaurant owners didn’t have enough to worry about with rising food costs and increased competition, Americans’ frequent adoption of food…

What Do Women Want?

By Rieva Lesonsky We all know how important demographic marketing is. And by now we’re aware that people (of the same gender) act and buy…
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