Category: Trends

teen spending

Teen Scene

What are teens spending on? Here’s the scoop. By Rieva Lesonsky Teens are a hugely impactful market for entrepreneurs, but keeping up with their changing…
plus-size

Selling Reality

Stylish clothing for women size 14 and up is a growth industry. By Rieva Lesonsky We’ve talked frequently about plus-size clothing—and how there’s still an…
socially

Doing Good Pays Off

Socially conscious businesses see rewards in more ways than one. By Rieva Lesonsky Running a socially-conscious business is usually good for business. Many consumers, especially…
holiday sales

Winter Retail Outlook

Projected weak holiday sales mean more competition than ever. By Rieva Lesonsky The busy holiday shopping season is rapidly approaching. But new research from Mintel…
affluent

What is Affluent?

What wealthy consumers want depends on who they are. By Rieva Lesonsky If you currently market to (or want to target) the “affluent” demographic, it…
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