Category: Trends


Selling Reality

Stylish clothing for women size 14 and up is a growth industry. By Rieva Lesonsky We’ve talked frequently about plus-size clothing—and how there’s still an…

Doing Good Pays Off

Socially conscious businesses see rewards in more ways than one. By Rieva Lesonsky Running a socially-conscious business is usually good for business. Many consumers, especially…
holiday sales

Winter Retail Outlook

Projected weak holiday sales mean more competition than ever. By Rieva Lesonsky The busy holiday shopping season is rapidly approaching. But new research from Mintel…

What is Affluent?

What wealthy consumers want depends on who they are. By Rieva Lesonsky If you currently market to (or want to target) the “affluent” demographic, it…

Wanted: A Friend

Are friend-finding apps the next big thing? By Rieva Lesonsky According to a report from JWTIntelligence some entrepreneurs are trying to disrupt the friendship space,…

Fashion Forward

Google reveals the hottest fashion trends based on consumer searches. By Rieva Lesonsky If you sell clothing (or want to) you should take a look…

Natural Beauty

There’s still room for growth in the natural beauty industry. By Rieva Lesonsky A stroll through Sephora, Ulta or your local beauty supply store (places I…

Splurge Surge

Where Consumers Are Spending Their Money By Rieva Lesonsky The economy is definitely on the upswing and Americans have more spending money in our pockets.…
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