Category: Trends

Organic: Truth or Lie?

-+*By Rieva Lessonsky We’ve talked about the organic trend before, discussing the growing popularity of organic food, beverages and other products with the American consumer.…

Cut Carbs, Make Money

-+*By Rieva Lesonsky As if restaurant owners didn’t have enough to worry about with rising food costs and increased competition, Americans’ frequent adoption of food…

What Do Women Want?

-+*By Rieva Lesonsky We all know how important demographic marketing is. And by now we’re aware that people (of the same gender) act and buy…

It’s Only Natural

-+*By Rieva Lesonsky According to research and consulting firm The Hartman Group, not only are natural products still in, but the demand for them is increasing…

What’s in Style? Ask Google

-+*By Rieva Lesonsky Google Wants to Keep You Fashion Forward  Google is getting into the fashion business—and that’s good news for fashion entrepreneurs. If you…

Consumer Cravings

-+*What consumers want from restaurants… By Rieva Lesonsky Nation’s Restaurant News recently released the results of its “2015 Consumer Picks” survey, which studies major chain…

Meet Gen Z

-+*Get to know the newest generation of consumers. By Rieva Lesonsky Is our decades-long fascination with Millennials about to end? Not likely, but marketers are…

Chocoholic Nation

-+*Seems Americans can’t get enough of the sweet stuff. By Rieva Lesonsky Maybe it’s because I’m dieting, but in these past few weeks leading up…

How Men Shop

-+*Are you doing all you can to attract male shoppers? By Rieva Lesonsky The Hartman Group recently released a study of Food Shopping in America…

NextGen Ice Cream

-+*By Rieva Lesonsky A new breed of frozen sweets goes beyond the ice cream sandwich We’ve written about ice cream frequently here on TrendCast, perhaps…
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