Category: Trends


Doing Good Pays Off

Socially conscious businesses see rewards in more ways than one. By Rieva Lesonsky Running a socially-conscious business is usually good for business. Many consumers, especially…
holiday sales

Winter Retail Outlook

Projected weak holiday sales mean more competition than ever. By Rieva Lesonsky The busy holiday shopping season is rapidly approaching. But new research from Mintel…

What is Affluent?

What wealthy consumers want depends on who they are. By Rieva Lesonsky If you currently market to (or want to target) the “affluent” demographic, it…

Wanted: A Friend

Are friend-finding apps the next big thing? By Rieva Lesonsky According to a report from JWTIntelligence some entrepreneurs are trying to disrupt the friendship space,…

Fashion Forward

Google reveals the hottest fashion trends based on consumer searches. By Rieva Lesonsky If you sell clothing (or want to) you should take a look…

Natural Beauty

There’s still room for growth in the natural beauty industry. By Rieva Lesonsky A stroll through Sephora, Ulta or your local beauty supply store (places I…

Splurge Surge

Where Consumers Are Spending Their Money By Rieva Lesonsky The economy is definitely on the upswing and Americans have more spending money in our pockets.…

Just Hanging Around

Hammocks are suddenly trendy, thanks to Millennials By Rieva Lesonsky Last year my significant other’s then-15-year old grandson surprised us by asking for a hammock…

Millennial Snapshot

What do Millennials care about? It might not be what you think. By Rieva Lesonsky It’s a given if you’re selling anti-aging products that your…

Top 4 Web Design Trends for 2017 »

Top 4 Web Design Trends for 2017
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