Category: Trends

candy

The Candyman Can…

-+*By Rieva Lesonsky “The Candyman Can… …Take tomorrow and dip it in a dream.” That dream of success is coming true for upscale candy store…
boomers

How Old is Old?

-+*The Youngest Baby Boomers Turn 50 By Rieva Lesonsky My “baby” sister turned 50 last week. She and the other Baby Boomers born in December…

Color of the Year

-+*By Rieva Lesonsky Pantone, the international color experts, have proclaimed the color of the year—and for 2015 it’s Marsala, “a robust and earthy wine red.”…
mobile

Mobile Sales Soar

-+*By Rieva Lesonsky I’ve been talking about the growing power of mobile for a few years now, and the newest research numbers underscore mobile’s importance.…

Single-Minded

-+*By Rieva Lesonsky Just a few weeks ago we talked about the entrepreneurial opportunities abounding today from marketing to single people. Well, global giant Alibaba…

Raising Eyebrows

-+*By Rieva Lesonsky Not since young Brooke Shields captured the attention of millions, due in large part to her attention-grabbing eyebrows, have brows been such…

Teen Time

-+*By Rieva Lesonsky If you have one, you know teens are big spenders. In fact this demographic is a vital part of the economy. So…

Testing, Testing

-+*By Rieva Lesonsky No matter how many years it’s been since we were in high school, most of us remember the trauma of taking the…
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