Category: Trends


Just Hanging Around

Hammocks are suddenly trendy, thanks to Millennials By Rieva Lesonsky Last year my significant other’s then-15-year old grandson surprised us by asking for a hammock…

Millennial Snapshot

What do Millennials care about? It might not be what you think. By Rieva Lesonsky It’s a given if you’re selling anti-aging products that your…
home remodeling

Investing in Nesting

A home remodeling boom spells opportunity for entrepreneurs. By Rieva Lesonsky The housing market is booming again, and according to CNBC that means there’s more…

Food for Thought

Food trends to watch from the National Restaurant Association show By Rieva Lesonsky The National Restaurant Association (the “other” NRA) show is always a good…

Oh, Baby!

Used baby products are a hot commodity among parents of all income levels. By Rieva Lesonsky Given the improving economy and the shifting demographics of…

Food Forecast

3 Food Trends You Need to Know By Rieva Lesonsky The food biz is vast—and it’s hard to keep up with what seem like constantly…
parties for dogs

Party Animals

No bones about it: Parties for dogs are growing in popularity. By Rieva Lesonsky Yes, I’ve written about pets plenty of time before—yet there always…
direct mail

Mail It In

Snail mail is hot with younger consumers. By Rieva Lesonsky Some days it seems the idiom “everything old is new again” is an apt descriptor.…

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