Category: Trends

It’s Only Natural

By Rieva Lesonsky According to research and consulting firm The Hartman Group, not only are natural products still in, but the demand for them is increasing…

What’s in Style? Ask Google

By Rieva Lesonsky Google Wants to Keep You Fashion Forward  Google is getting into the fashion business—and that’s good news for fashion entrepreneurs. If you…

Consumer Cravings

What consumers want from restaurants… By Rieva Lesonsky Nation’s Restaurant News recently released the results of its “2015 Consumer Picks” survey, which studies major chain…

Meet Gen Z

Get to know the newest generation of consumers. By Rieva Lesonsky Is our decades-long fascination with Millennials about to end? Not likely, but marketers are…

Chocoholic Nation

Seems Americans can’t get enough of the sweet stuff. By Rieva Lesonsky Maybe it’s because I’m dieting, but in these past few weeks leading up…

How Men Shop

Are you doing all you can to attract male shoppers? By Rieva Lesonsky The Hartman Group recently released a study of Food Shopping in America…

NextGen Ice Cream

By Rieva Lesonsky A new breed of frozen sweets goes beyond the ice cream sandwich We’ve written about ice cream frequently here on TrendCast, perhaps…
craft beer

Beer Here

By Rieva Lesonsky The craft beer industry has doubled its profits in just five years—and the glass is still half-full. Since 600 A.D. when Saint…

Is This the Year of Mobile?

By Rieva Lesonsky Apple’s smartwatch is moving the mobile boom into high gear. We’ve talked about the growing importance (really dominance) of mobile before, but…
chocolate

Raising the (Chocolate) Bar

The bean-to-bar movement is changing how chocolate is made. By Rieva Lesonsky Who doesn’t love chocolate? For years entrepreneurs have taken advantage of America’s love…
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