Category: Trends

teen spending

Teen Scene

What are teens spending on? Here’s the scoop. By Rieva Lesonsky Teens are a hugely impactful market for entrepreneurs, but keeping up with their changing…

Selling Reality

Stylish clothing for women size 14 and up is a growth industry. By Rieva Lesonsky We’ve talked frequently about plus-size clothing—and how there’s still an…

Doing Good Pays Off

Socially conscious businesses see rewards in more ways than one. By Rieva Lesonsky Running a socially-conscious business is usually good for business. Many consumers, especially…
holiday sales

Winter Retail Outlook

Projected weak holiday sales mean more competition than ever. By Rieva Lesonsky The busy holiday shopping season is rapidly approaching. But new research from Mintel…

What is Affluent?

What wealthy consumers want depends on who they are. By Rieva Lesonsky If you currently market to (or want to target) the “affluent” demographic, it…

Wanted: A Friend

Are friend-finding apps the next big thing? By Rieva Lesonsky According to a report from JWTIntelligence some entrepreneurs are trying to disrupt the friendship space,…

Fashion Forward

Google reveals the hottest fashion trends based on consumer searches. By Rieva Lesonsky If you sell clothing (or want to) you should take a look…

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Global Trends on Women in IP
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Small Biz Money Tip »

Small Biz Money Tip

Pricing: Have more than one price for your product or service. Make one price seem more attractive than the other. People love a good deal, especially when they can relate one price to the other.
More Money Tips From Justin Krane

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