Category: Trends

direct mail

Mail It In

Snail mail is hot with younger consumers. By Rieva Lesonsky Some days it seems the idiom “everything old is new again” is an apt descriptor.…
sleep

Awakening Profits

America’s sleepless nights spell opportunity for sleep entrepreneurs. By Rieva Lesonsky Who more than entrepreneurs knows how much sleep we need—and how little we get?…
crafts

Getting Crafty

Find out how entrepreneurs are turning crafts into businesses By Rieva Lesonsky Can you build a successful business doing “arts and crafts”? The continued success…
seaweed

Going Weed Wacky

Is seaweed the next superfood? By Rieva Lesonsky According to the research folks at Mintel, America may be going weed crazy. Nope, I’m not talking…
teen

Teen Time

What are teens spending their money on? By Rieva Lesonsky One of my favorite demographic research reports was just released—and as usual it contains a…
pets

Millennials & Pets

18- to 34-year-olds are big spenders when it comes to pets. By Rieva Lesonsky Americans love their pets. According to the APPA, 80 million American…
ethics

Ethical Buying

Doing Well By Doing Good By Rieva Lesonsky Given the general nastiness dominating the news in this election season, I needed a break and went…
cuba

The New Cuba

Thawing relations with Cuba promise entrepreneurial opportunity in the U.S. By Rieva Lesonsky Last Sunday President Barack Obama made a historic trip to Cuba. Included…

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