Category: Trends

Toy Time

From robots to classics, here are the top toy trends for 2017 By Rieva Lesonsky The Toy Fair just ended and the Toy Industry Association…
snack

Snack Attack

The hottest meal at restaurants? Snacks. By Rieva Lesonsky If you own a restaurant, many of you have likely noticed your lunch bookings are down.…
luxuries

Little Luxuries

Consumers everywhere are “trading up” to premium products. By Rieva Lesonsky Remember when everyone thought consumers would stop going to Starbucks during the Great Recession…
mobile

Mobile Marketing

Why Your Business Marketing Must Be Mobile-First By Rieva Lesonsky If you’ve heard me speak in the past few years, you’ve heard me emphasize the…
fashion

Fashion Forward

Big changes in store for the fashion industry in 2017 By Rieva Lesonsky Are you in the fashion business? Then you know how vital it…
toys

Welcome to Toyland

Not just for kids anymore, toys are a growth industry. By Rieva Lesonsky The midst of the holiday (shopping) season seems like an appropriate time…
consumer

New Consumerism

How will your business respond to consumers’ new attitude? By Rieva Lesonsky As we approach 2017 it’s important to understand how much consumer behavior has…

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Small Biz Money Tip

Pricing: Have more than one price for your product or service. Make one price seem more attractive than the other. People love a good deal, especially when they can relate one price to the other.
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