Category: Trends

Consumer Spending Is Up

…and here’s where it’s projected to rise the most.   By Rieva Lesonsky Yay! Happy days are apparently here again for many Americans, at least…

Organic: Truth or Lie?

By Rieva Lessonsky We’ve talked about the organic trend before, discussing the growing popularity of organic food, beverages and other products with the American consumer.…

Cut Carbs, Make Money

By Rieva Lesonsky As if restaurant owners didn’t have enough to worry about with rising food costs and increased competition, Americans’ frequent adoption of food…

What Do Women Want?

By Rieva Lesonsky We all know how important demographic marketing is. And by now we’re aware that people (of the same gender) act and buy…

It’s Only Natural

By Rieva Lesonsky According to research and consulting firm The Hartman Group, not only are natural products still in, but the demand for them is increasing…

What’s in Style? Ask Google

By Rieva Lesonsky Google Wants to Keep You Fashion Forward  Google is getting into the fashion business—and that’s good news for fashion entrepreneurs. If you…

Consumer Cravings

What consumers want from restaurants… By Rieva Lesonsky Nation’s Restaurant News recently released the results of its “2015 Consumer Picks” survey, which studies major chain…

Meet Gen Z

Get to know the newest generation of consumers. By Rieva Lesonsky Is our decades-long fascination with Millennials about to end? Not likely, but marketers are…

Chocoholic Nation

Seems Americans can’t get enough of the sweet stuff. By Rieva Lesonsky Maybe it’s because I’m dieting, but in these past few weeks leading up…
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