Category: Trends

teen

Teen Time

What are teens spending their money on? By Rieva Lesonsky One of my favorite demographic research reports was just released—and as usual it contains a…
pets

Millennials & Pets

18- to 34-year-olds are big spenders when it comes to pets. By Rieva Lesonsky Americans love their pets. According to the APPA, 80 million American…
ethics

Ethical Buying

Doing Well By Doing Good By Rieva Lesonsky Given the general nastiness dominating the news in this election season, I needed a break and went…
cuba

The New Cuba

Thawing relations with Cuba promise entrepreneurial opportunity in the U.S. By Rieva Lesonsky Last Sunday President Barack Obama made a historic trip to Cuba. Included…
Millennial Travelers

Millennial Travelers

Young travelers are a huge, untapped—and surprisingly affluent—market. By Rieva Lesonsky The Herman Group reports that according to Skift’s Portrait of the Millennial Traveler 2016: A Study…
tech trends

Hot Tech Trends

4 Technology Trends Your Business Can Capitalize On By Rieva Lesonsky Yes, it’s a cliché, but tech changes seemingly do happen at the speed of…
mobile

Mo’ Mobile

Calling all retail small business owners By Rieva Lesonsky Have you joined the mobile revolution yet? If not, you need to sign up now. According…

Indie Bookstores

Independent bookstores are making a quiet comeback. By Rieva Lesonsky Remember the Tom Hanks/Meg Ryan movie You’ve Got Mail? It told the tale of an…

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