How To Reverse Engineer Your Startup

Date posted: December 10, 2012

By Rieva Lesonsky

Many of today’s most successful businesses got their start without an apparent business model in mind (I’m looking at you, Facebook). But while drifting around for years as a free service without a clear path to profits might work for some businesses, it’s not a road that’s going to lead most startups to a good place.

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