Small Business Reading List
By Rieva Lesonsky
Best Practices
- Understanding your ideal customer
- 4 ways to profit from back-to-school spending
- When, why & how to fire a client
Construction Businesses
- Protect your construction workers from summer heat
Dentists
- 5 ways to keep patients happy in your waiting room
HR
- 7 things you need to know about Gen Z employees
Marketing
- 4 marketing mistakes that can get you in legal trouble
Money
- Do you have a retirement plan?
Sales
- Avoid online shoppers’ pet peeves
- 3 things to attract “tomorrow’s customer” to your retail store
- How to appeal to baby boomer shoppers
- Take advantage of America’s obsession with smartphones