business

Small Business Reading List

By Rieva Lesonsky

 

Best Practices

  • Understanding your ideal customer
  • 4 ways to profit from back-to-school spending
  • When, why & how to fire a client

 

Construction Businesses

  • Protect your construction workers from summer heat

 

Dentists

  • 5 ways to keep patients happy in your waiting room

 

HR

  • 7 things you need to know about Gen Z employees

 

Marketing

  • 4 marketing mistakes that can get you in legal trouble

 

Money

  • Do you have a retirement plan?

 

Sales

  • Avoid online shoppers’ pet peeves
  • 3 things to attract “tomorrow’s customer” to your retail store
  • How to appeal to baby boomer shoppers
  • Take advantage of America’s obsession with smartphones