Series: SmallBiz Startup Lessons | Supr Good Co In the first of a series on e-commerce business lessons from Shipwire and Small Biz Daily, an entrepreneur discusses how he and his co-founder developed and scaled their business after raising over 20 times their funding goal on Kickstarter. Faced with thousands of backorders and the challenge of shipping to 78 different countries, the pair relied on e-commerce tools to help make their business successful.

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Pricing: Have more than one price for your product or service. Make one price seem more attractive than the other. People love a good deal, especially when they can relate one price to the other.
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