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create advertising

How to Create Advertising on Social Media That’s Visually Appealing

Learn the design elements and platform requirements you need to keep in mind to create advertising campaigns that are visually captivating on social media. Do...
marketing

Lifecycle Marketing: Reach Every Stage With Social Media  

How people find brands and become loyal to them has evolved. For years, you’ve probably been using the linear buyer’s journey model to move...
B2B

How B2B Content Marketing Teams Can Shift Social Media into Social Storytelling

For the marketing teams behind top B2B enterprises, the TO-DO list is long-lasting ever. They always seem to be committed towards the goals of the...
social media

Here’s How to Tap Social Media to Find the Holiday Help You Need

Unemployment is low, consumer confidence is steady, and retailers expect a strong holiday season. With a shorter-than-usual holiday selling season ahead, that means small...

5 Apps to Skyrocket Customer Engagements on Social Media

1. MailChimp: It is a one-stop platform for all the marketing functions of the brand. This application’s built-in analytics helps business or brand, whether...
social media

6 Tips for Dealing with Negative Reviews and Comments on Social Media

A negative social media comment or review is never something a brand looks forward to, especially if they’re a small business trying to grow...
Facebook

How Small Businesses Can Use Facebook Groups for Social Media Marketing

Business owners can overcome the challenges of an ever-evolving media landscape by adding Facebook Groups to their marketing mix. Today, social media advertising is essential...
marketing

How to Plan a Seasonal Marketing Campaign for your Social Media: A 7-Step Guide

Every season offers a unique opportunity for small businesses to thrive. Each season brings their own holidays and events that change people’s consumption habits...
social media

Learn How to Create a Social Media Strategy in 5 Simple Steps

A lot has changed in the world of digital marketing over the past decade; new SEO and PPC strategies came and went, new backlinking...
employees

Can You Censor Your Employees’ Social Media?

Employers are putting their employees and prospective employees social media accounts under the microscope more than ever before – but where does the law...