By Raja Sinha
You probably haven’t realized it but you might have a lot of diluted pages in your website and they can easily go unnoticed due to the smallness of the elements that cause them. Regardless of how small they are, they are harmful to your entire website and can result to an eventual collapse if not tracked and fixed. This is specifically worrying for business start-ups that are just starting on the ongoing design of their website and SEO incorporation.
To help you identify diluted pages and fix them without too much trouble, here’s a compiled valuable information that can assist you as you start working for the improvement of your website today!
What are diluted pages?
The standard meaning of dilution is weakening something and this can be happening to some of your pages without your knowledge. Diluted pages can be a little difficult to discern as most of the time the roots are hidden or integrated deep into the content.
Causes of dilution of site pages include H1 titles that are either too long or too short, slug lines that are not compatible to the content it is headlining for, and keywords that are not ordered properly or disseminated excessively in the content.
They might seem too unimportant to result into the watering down of a page but this is where most digital marketers go wrong. When far too neglected, the effects of diluted pages will gradually affect site visits and the overall stability of your site and this is not good for Search Engine Optimization (SEO) which is the prime artillery of a startup company capitalizing the advantage of online marketing.
One thing’s for sure: they do happen unintentionally but as websites are a dynamic system, expect to always encounter undesirable factors even though you’ve already done a great deal of resolving them.
Fixing Diluted Pages
Diluted pages are actually easy to find, if one is actively looking for them. Performing site maintenance regularly is a surefire way to spot anomalies in pages.
You’ve hit a diluted page if organic traffic is going down and keyword rankings aren’t in good standings but these things can also happen to pages that are not diluted so this aspect should be taken with a grain of salt. Like what we’ve already established, you can rely more on the small factors to know if a page is diluted. Do your best to comb through suspected pages, looking at page essentials such as:
- Meta data
- URL (Uniform Resource Locator)
- H1 and H2 tags
- Actual content
For the meta data, make sure that the title and description have proper keywords and establishes connection to the rest of the content. URLs should be properly tagged and H1 and H2 should be appropriately titled based on the paragraph that follows them. However, the major player in diluted pages are keywords and they can be deadly if not treated well.
Take a moment and examine your keywords. Are they arranged correctly? How are their semantics? Keywords are vital to SEO and to Google’s search algorithm so invest time on making them right. You can do this by ensuring they pop out in the other places in your content like the titles and meta data. Also, don’t overstuff your page with keywords and don’t put too many different ones. If you need to use a diverse set of keywords, what you can do is build pages for each of them. Check the semantics, are they still within the playing field of your topic? Or have they gone astray? The synonyms used by Google are an important element to apply when you do keywords. Similar keywords but different semantically can confuse clients during search and they might opt for other websites that are using semantic keywords properly.
Here is an example:
If you perform a search on the keywords “luxury real estate for sale”, you’ll get Luxury Real Estate as the first result (aside from the ads).
And if you searched “fine homes for sale”, a variation of the first keyword, the same site appears as one of the initial search results.
In short, ensure that all of your keywords are varied but has similar meanings so they’ll be able to appear predominantly in varying searches people will make.
Digital marketing has a lot of nooks and crannies that you need to check and fill. It might seem like a hassle but fixing even the most trivial thing can benefit your business in the long run. It would provide you the peace of mind that your pages are uniformed and truly presentable for potential clients. Diluted pages might be a silent enemy but it doesn’t take much to track it down and eradicate it. Work with a website service provider or digital marketing company today if you need help about diluted pages!
With more than 15 years of experience in the digital marketing field, Raja Sinha currently leads Redkite Internet Marketing and Web Designs, a company that specializes in SEO, web design, social media, and more. @rajarsinha