Category: Trends

holiday shopping

Holiday Forecast 2017

By Rieva Lesonsky The gurus at eMarketer have released their US Holiday Shopping 2017 report. Here’s a sneak preview. Hint: It’s all about online. Look for an…
subscription services

A New Way of Shopping

The Newest Fashion Trend? Subscription-based Shopping By Rieva Lesonsky Subscription services have been a hit with consumers for a while now (Birchbox, for instance). But…

Catering to “Foodies”

From unicorn ice cream to sushi burritos, foodies clamor for these treats. By Rieva Lesonsky Millennial “watcher” YPulse says millennials and Gen Z are self-identified…

School Days

Record back-to-school spending is predicted this year. Retailers, are you ready? By Rieva Lesonsky Amidst some dire news about the state of retail, the back-to-school…

Open for Business

Consumers crave transparency—and that means knowing everything about your business. By Rieva Lesonsky Do you think, given the state of our world right now, that…
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Small Biz Money Tip »

Small Biz Money Tip

Pricing: Have more than one price for your product or service. Make one price seem more attractive than the other. People love a good deal, especially when they can relate one price to the other.
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