In November 2014, Facebook native videos overtook YouTube videos for the first time ever in relation to user engagement and overall interactions. Facebook newsfeed auto-plays videos when a user is logged into Facebook and Facebook native video views now get three billon views per day, compared to one billion back in November. Big brands have begun to take notice. This animated gifographic put together by video production company One Productions, details the rapid rise of Facebook native video, which big media brands are using it and where it stands in comparison to YouTube.

How Facebook Native Video is Engaging Brands-An Animated GIF from Oneproductions

Embedded from One Productions