By Rieva Lesonsky

It seems we’re constantly discovering some new nut or fruit that promises we’ll never grow—or look—old. The nut of the moment is the cacay nut, which hails from southern Colombia. According to a recent article in Bloomberg Businessweek, the oil from the cacay nut (which is full of protein) is the “key ingredient in anti-aging facial creams,” and that’s suddenly made the nut a hot commodity.

Cacay nuts are now being grown on plantations; most come from remote parts of the South American nation. Businessweek says that while the attributes of the oil have been known for more than 10 years, it’s only recently that a Colombian company started marketing it and targeting the burgeoning anti-aging industry.

Sales of face oils are soaring—Businessweek says beauty-oil sales at Sephora have tripled in the past three years. And the NPD Groups reports in the last year face-oil sales soared to $42 million in an otherwise flat high-end facial care market.

What sets cacay oil apart, says Cosmetics Design-Europe, is it contains natural retinol, Vitamins E and F and Omegas 3, 6 and 9, making it potentially more effective than the currently hot oils, such as Moroccan and Argan.

There’s not yet a huge supply of cacay oil, but that’s expected to change in the next three years. If you sell beauty supplies, own a salon or spa, or make skin-care products, keep your eye on cacay oil—it could be the real thing.

Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at rieva@smallbizdaily.com, follow her on Google+   and Twitter.com/Rieva.

Photo Courtesy Puyote via Wikimedia Commons