Stay in the know. Subscribe to TrendCast’s 21 Groundbreaking Women Entrepreneurs to Inspire You

10. Lisa Price, Carol’s Daughter

In 1993, encouraged by her mother, Carol, Lisa Price started selling her homemade haircare products at local flea markets. The products filled a niche: Back then, few products existed for African American women seeking to wear their natural curls. Flea market customers began asking for more, and in 1999, Price opened a boutique in Brooklyn.

An appearance on “Oprah!” in 2002 attracted a wider audience. By 2011 Price had additional stores and the products were top sellers on HSN. Carol’s Daughter was sold to L’Oreal in 2014; today the line is sold in 30,000+ retail stores. In 2017, the company made history when its products were exhibited in the Smithsonian National Museum of African American History and Culture.