By Lexie Lu
Creating lots of quality content is great for your business. It will provide value to your customers, establish you as an authority, attract people to your website and more. But in order for it to do all of that, people need to be able to find it! A resource center can help with that. A resource center is the section of your website from which all of your content can be accessed. It organizes everything on your website so it’s easy to find and navigate.
Here are four things resource centers are good for and why every website should have one.
It Makes Things Easy to Find
A resource center can make a visitor’s trip to your website much more efficient and enjoyable, especially if they’re looking for information on a specific topic.
Rather than searching through your entire website, they can head to your resource center and find exactly what they need. This greatly increases a site’s usability and leads to a better overall user experience.
As an example, take Apple’s site for developers using Apple technology. Such a complicated topic requires a lot of information about a multitude of things. The developer’s resource center organizes everything into categories based on the type of resource and topic.
One menu allows you to select videos, guides, downloads and more. Another offers a list of subcategories under larger categories, such as “graphics and games,” “app frameworks” and “media and web.”
It Encourages Discovery
Having a well-organized resource center also allows visitors to easily and naturally discover your content. Even if they come for one specific piece of information, they may see another in your resource center that piques their interest. This will lead them to engage more with your site and learn more about your company.
If your resource center is set up in a way that makes your content look especially interesting and appealing, you’ll have even more success encouraging discovery.
SunTrust’s Personal Banking Resource Center features various personal finance categories such as “plan & budget,” “owning a home” and “debt & credit.” The page also displays articles from around the site with eye-catching pictures and colors.
It’s easy to imagine coming for one piece of information but ending up clicking through the website as you discover more and more useful stuff.
It’s Visually Appealing
Resources centers are a great way to satisfy the neat freak within your visitors, as well as the design enthusiast.
A well-designed resource center page organizes what you’ve created into easily accessible categories that are also nice to look at. This improves your site’s usability. Plus, the aesthetic appeal will help make your content attractive and encourages more people to check it out.
The resource center over at CJ Pony Parts’ website organizes their articles, videos and guides into menus that features clever copy overlaid on images with visually appealing color gradients. The various colors add a splash of style and personality to the site and make the content look pretty enticing. Below this menu are recent additions that also feature striking images.
Visitors Will Stay Longer
Because visitors to your site know there’s a convenient, central place to discover content, they’re likely to stay a little longer in order to discover some of it. This gives them more time to learn about your company and gain a positive impression of your brand. It also gives you more opportunities to get them interested in what you have to offer.
All of the above points also make for a better user experience, as someone is always more likely to stick around if they’re enjoying their time on your website.
It’d be easy to spend a lot of time on KISSmetrics’ website if you’re interested in digital marketing, and that’s in part because of their resource center. It provides a list of marketing guides on a variety of topics. You can scroll down the page to see their various offerings or filter them by category. Having such a wealth of information easily available encourages people to spend more time on their site.
Get the Most out of Your Site
You’ve spent a lot of time perfecting your website’s content. Why let a lack of organization get in the way of sharing it? A well-designed resource center can go a long way toward helping you and your customers get the most out of your website.
Lexie Lu is a freelance graphic designer and blogger. She keeps up with the latest design news and always has some coffee in close proximity. She writes on Design Roast and can be followed on Twitter @lexieludesigner.