reading list

Small Business Reading List By Rieva Lesonsky

Best Practices

  • Are your prices too low?
  • Is your small business at risk?
  • 3 ways to keep your small business on track
  • 7 retail turnoffs that drive your customers crazy

Inspiring!

  • Great advice: “Just because it hasn’t been done before” doesn’t mean you shouldn’t do it.
  • Read these books for small business owners. And these.

Marketing Smart

  • The surprising way to market to teens
  • Is your email marketing driving customers away?

Money Matters

  • Want a loan? You’ll need to know the answers to these 4 questions.
  • The good: you got approved for a business loan. The bad: it’s more expensive than you thought. What should you do?

People Power

  • How to screen job applicants

Start Smart

  • 6 ways to save money on your startup
  • 10 essential steps for starting a business

Trending

  • 3 summer trends you should check out