How to Use Your Company’s Reviews to Your Profitable Advantage

Date posted: July 13, 2017

good reviews

By Hannah  Whittenly

More Americans are checking online reviews as part of their decision in purchasing a product. Online reviews on trusted sites can make or break a sale. Yet, many companies don’t seem to understand how reviews work to their advantage. A wider, more effective strategy can use reviews to boost brand power and generate more income. Here are some ways to make reviews a key part of your income stream.

Understand reviews

Don’t assume that good reviews will happen consistently, or that all reviews will be good reviews. Reviews are an open subject that can come from different sources, cover different topics, and vary widely in content. Good reviews can be quite vague, while some negative reviewers make it a point to belabor minor issues or personal foibles. There are many good reviews out there that are paid for or faked. Reviews identified as false could have a negative effect with both search engine ranking and consumers.

Identify your marketing platforms

Social media is a popular resource for reviews, but it’s important to discover which specific channels your customers look to. With nearly 2 billion users, Facebook reviews still get a lot of attention. Use the major websites but also look for review sights that are relevant in your industry. For example, Zagat is for restaurants and Vitals for healthcare. Learn the metrics they are using to gauge responses.

Make asking for reviews your CTA

When you know which review sites will serve you best, invite your customers to use them. Use this as the call to action in your emails, printed materials, and digital content. You should also provide a review page on your own company website that promotes your business and invites users to leave their own reviews. As briefly mentioned above, they can review your business through Facebook. Xyngular reviews is a good example of this as it, like other businesses, provides that review area so that potential clients can go get real information straight from consumers.

If you’re doing this from your business website, for example, a simple prepared form with a comment box and a few multiple choice questions should do. End with a button that emails you the form or posts it automatically. You might consider offering incentives to encourage reviews, such as special offers or discounts.

Share customer reviews

These reviews can serve as testimonials both on the review page and scattered among other pages of your site. You should also include some social media links to encourage users to share them on their own. Using the best blurbs from actual user reviews are ideal for your own social media posts to sites such as Twitter and Facebook. They can also work in visual advertising such as standard rectangular ads or even online banner and text links. A truly glowing review is a powerful sales tool all on its own. Basing a sales pitch on the testimony of an excited customer creates a sense of consumer confidence quickly.

Stimulate conversation

You should recognize that some reviews warrant a personal response. Strongly positive reviews call for a thank you and perhaps even the offer of a generous coupon or freebie as part of the thanks. Reviews that point out potential issues should be addressed. Ask for more specific or additional information you need to investigate the problem. Thank the user for their insight and make it clear that their concerns are being taken seriously. Positive or negative, it’s important that audiences know you value their input. Taking the opportunity to engage in positive or constructive conversation increases your brand awareness and builds stronger relationships.

The more good reviews you can collect, the more it will improve your marketing and your bottom line. Building consumer trust is the best sales tool you could have. Using reviews as both a promotional tool and a source of feedback helps to improve customer satisfaction and repeat sales for your business.

Hannah Whittenly is a freelance writer and mother of two from Sacramento, CA. She enjoys kayaking and reading books by the lake.

Related Stories »

Leave a Reply

Your email address will not be published. Required fields are marked *

Time limit is exhausted. Please reload the CAPTCHA.

Millennials in the Workplace »


The Importance of Millennials in the Workplace
Read More…

Listen to Rieva Now! »

Small Business Ideas

Get Small Business Ideas From Rieva

turning passion into profit »

turning passion into profit

Download your free ebook here!

Get Updates »

Enter your email to subscribe to our RSS.

Free Download »

Free Download

Startup ideas for businesses to start now! Download here

Congrats Rieva Lesonsky! Named to Top 250 Business Journalists

Small Biz Money Tip »

Small Biz Money Tip

Pricing: Have more than one price for your product or service. Make one price seem more attractive than the other. People love a good deal, especially when they can relate one price to the other.
More Money Tips From Justin Krane

http://education.dandb.com/partner/90755/

Loan Center »

New Loan Center

Find a Small Business Loan