Our CEO, Rieva Lesonsky, was recently interviewed by Media Shower as part of their Expert Interview program. Click here to read the interview and let us know what you think!
Here’s a snippet!
In an interview with Entrepeneur Magazine during the summer of 2014, Papa John’s founder John Schnatter was quoted as saying, “I am the American Dream,” turning $1,600 worth of used restaurant equipment, a great idea, and a lot of hard work into a $1.4 billion dollar payday.
The idea that enough hard work, dedication and innovation can lead to financial independence is not exclusive to the United States, but it does fit with the frontier spirit. But for a long time, entrepreneurship didn’t seem like that viable of an option. The turbulent financial waters of the past few years, however, are making starting your own business a realistic goal.
Rieva Lesonsky is the founder of Small Biz Daily, a website dedicated to everything an entrepreneur could need to make their business flourish. Don’t let the name fool you; the wisdom she imparts is sound for every business owner and manager, no matter the size.
What is your background, and how did you get started with online marketing?
My “involvement” with online marketing revolves around writing about it and marketing the content my company produces for our website on SmallBizDaily.com and for our clients.
As for my background, I have owned my own company GrowBiz Media for nearly 7 years now. Before that, I was the long-time editorial director of Entrepreneur magazine. I was a journalism major in college.