email marketing

Email Marketing in 2016: Do Companies Plan to Spend More?

Email on Acid, a leader in email testing and development, surveyed more than
3,500 people in the marketing industry and created an infographic on
trends in the space for the remainder of 2016 and into 2017.

Findings include:

  • 71 percent will spend more time developing relevant emails
  • 69 percent spend 1-5 hours developing campaigns and plan to spend an
    additional 20+ hours on email marketing
  • 40 percent said coding and testing were some of the largest problems
  • 34 percent want to provide contextually relevant emails to recipients.