By Scott Kalapos

Promotional products offer an efficient and effective vehicle for building brand awareness. When you print your logo or personalized message onto a product, recipients see and display your brand name. In turn, they’ll generate multiple free advertising impressions every time they wear or carry your giveaway in public. It’s an unbeatable way to stay visible and stimulate word-of-mouth marketing.

It’s important to note that promotional products go far beyond the traditional shirts, pens, and mugs. Companies are constantly thinking outside of the box and coming up with new ways to promote their brand. As time passes, each new fad will have its day in the sun. A fickle public will only embrace some items for so long, so it’s important to be tuned into all trends. This year, it’s promotional mobile device products that are reigning supreme.

A prime example of a promotional mobile accessory that’s trending toward the top is the PopSocket®.  This small circular object that can be attached to the back of your smartphone can also act as a grip or stand. Their design allows them to be “popped” out for use and flattened when no longer needed, making them quite functional and ergonomic in design. PopSockets® come in a wide variety of designs that allow users to showcase their personalities and interests. They can even be customized, which makes them a great candidate for use as a promotional product.

PopSockets® have become extremely popular in the past few years. They’ve literally been popping up on the backs of smartphones everywhere. In the promotional product world, the golden ticket to success is identifying and investing in an item that fits modern needs and will travel nearly everywhere its users do. The exposure created by such giveaways is highly lucrative. When a business misses out on an opportunity such as this, gaining back the lost ground can pose an immense challenge.

Top Trending Mobile Promo Products

Promotional mobile accessory giveaway items are widely available and growing in popularity. This gives your business a chance to capitalize on the broad range merchandise that your customers and target audience are sure to love.

For guaranteed exposure, try adding your branding to the tech items that your recipients will use most frequently. In this category, you can choose from promotional power banks, stylus pens, flash drives, and many more useful items. Two prime examples include cell phone cases and tablet covers.  However, you can also add your branding to earbuds, selfie sticks, cell phone stands, and speakers. Alternately, you can opt for something simple yet still highly effective. Consider putting your logo on microfiber cleaning cloths, which are used to remove dust and fingerprints from mobile device screens.

Wireless chargers were one of the trending mobile accessories at CES 2019. Your business can make the most of this trend by choosing wireless chargers as giveaway items, with your company logo and/or slogan printed on each one.

Mobile Products Are Excellent Tools for Promoting Your Business

As we’ve said, mobile products are trending in popularity. This makes them ideal promotional products for trade show giveaways and brand awareness campaigns. As 2019 progresses, the mobile phone accessories market is expected to rise significantly in the USA and abroad. In  2017, their value was already at $26,988.2 million. It’s projected to increase from 2018 to 2025 at a CAGR of 12.86 percent. This means that we’re observing the growth and popularity of mobile phone accessories as we speak. Your company can ride this wave to success by incorporating mobile accessories into its fold of promotional giveaway items.

Mobile promotional products are a prime way to reach a young, diverse, and powerful demographic. Due to their popularity and functionality, recipients will be sure to actively use these products. Obviously, that’s a much better outcome than offering a giveaway that’s simply thrown them into a drawer, never to be seen again. These days, nearly everyone relies on their smartphones, tablets, and other devices for everyday living. Many spend hours each day on mobile devices. This is both for fun and for use in daily tasks, such as banking and using coupons. Most people – especially teenagers and young adults – always have their smartphones nearby. Having your branding on mobile accessories will ensure that product recipients are seeing your brand consistently. This allows your company to remain relevant and to reach a greater level of public awareness.

Mobile tech devices and their accessories are popular in general, which makes them an ideal promotional product category. When you have your logo and information on products people consistently use, you’re marketing your business the right way.

Scott Kalapos is an SEO specialist and marketing copywriter from Deep River, Connecticut. He graduated from Quinnipiac University in 2006 with a degree in marketing and is employed by 4AllPromos, a business promotional product company, based in Essex, Connecticut. @4AllPromos

Promotional product stock photo by Africa Studio/Shutterstock