By Bob Ylinen
By now, New Year’s Resolutions have come and gone. After all, while many New Year’s Resolutions are ambitiously made with the best of intentions, it is easy for them to get thrown by the wayside and completely forgotten about by February.
The reason for this is that life simply gets in the way sometimes, and the same goes for entrepreneurs who are trying to set the right tone for running their own businesses early on in the New Year.
With that said, there is one easy New Year’s Resolution that is not too late for every entrepreneur to make that will give them a new look and get them off to a fresh start in 2016: The Business Card Makeover.
It has often been said that you are what your business card says you are. One easy way to set a new tone for 2016 then is to look at your business card as if you are looking into the mirror. From there, think about how you might want to change things up on your business card, since it truly is a reflection of who you are in the business world. Just like you might think about putting on a new suit or changing your hairstyle, taking a long look at your business card as you would at yourself is a great way to set a new course for the New Year.
3 Quick and Easy Business Card Makeover Tips
- Make sure all information is accurate and the up to date with current trends – Before getting into the design, make sure you have not just accurate contact information but also information that is in line with current trends. If you want to drive your clients to engage with you online, make sure your social media names listed along with traditional contact information. Distinguish your cell phone from your office line if you conduct business through text messages. You can also add a QR code to your business card to make for easy access to your website from mobile devices.
- Make sure your business card captures your personality and matches your brand identity – You want your business card to represent your business, but also yourself. Adding a little bit of your own unique style to your business card – such as choosing a new paper stock that feels right to you or using foil stamping/embossing to include a touch of elegance and texture – will only serve your needs better and help you stand out in the New Year.
- Get a professional opinion and custom design – Now that you have the right information and the desired look in mind for your business card makeover, it’s time to get a professional opinion and custom design from your local business services provider. Seeing a professional designer and printer in person and speaking with them about a custom design is a great way to avoid cookie-cutter templates. With all of the work that you put into your business card makeover, the last thing you want is to have the same card design as everyone else. Your business card should be an extension of your unique brand identity, and getting a professional opinion to talk things out is the best way to make sure your business card reflects who you really are.
By taking a fresh look at your business card and giving it a much-needed makeover, the end result will be a brand new printed set of custom business cards that shows everyone that you really mean business in 2016.
Bob Ylinen is regional vice president for Minuteman Press International for the Northern California region providing ongoing support to Minuteman Press franchise locations in his area. Learn more about Minuteman Press franchise opportunities at http://www.minutemanpressfranchise.com. Tweet to Minuteman Press @minutemanintl.
