By Kate Wilson
Do your customers know who you are? The companies that best connect with the public are those that successfully communicate their rich history alongside their products or services.
If you want to effectively tell your company’s story, it’s important to opt for a method that educates the customer without boring them.
Use one of these four practical methods to share your company’s history.
1. Create a Timeline
Timelines are simple methods of laying out your company’s history by sharing important milestones – when your company was founded, when popular products were created, and any unique and interesting events.
Some companies opt to share a timeline of their company’s history in the form of bulleted or bolded text. It’s ideal to use short paragraphs for each annual milestone and avoid fluff, like Arrow Cattlequip does here.
Illustrated timelines are another great way to maintain the attention of visitors. See MECO’s example for how to incorporate images into your timeline.
2. Post a Video
Videos are another practical way to share your history in a more personal manner.
The point of the video is to inform and connect, NOT sell. You shouldn’t be trying to make a viral video or overtly market. This may actually backfire, leading customers to find your company untrustworthy.
Follow Warby Parker’s example here where they outline the history and impact of their Buy a Pair, Give a Pair program.
3. Make It Interactive
Using visual effects and animated text in order to tell your story allows the experience of learning about your company to be more involved.
This is even more vital for personal websites where your history is a vital component of your personal brand. Check out this example for ideas on how to make your history more engaging.
4. Humanize Your Story
Instead of just listing out the facts behind your company, tell the story of the company’s founder or founders. A human approach is a great way to make your business more relatable. Were there any significant missteps or obstacles? People love to read about individuals who overcome adversity.
Remember, telling your company’s story is about putting a face on your business and letting potential consumers know who you are. This information is the best way to leave a lasting, positive impression. Whichever approach you choose, your focus should always about connecting rather than selling.
Kate Wilson is a marketing writer who loves helping small businesses create compelling content. For more on writing and small business marketing, follow her on Twitter @kateowilson or check out her blog.