influencer marketing

Influencer marketing has risen to popularity due to its power in the marketing world. This is a strategy that allows brands to gain immense success and awareness. It is known for its power to bring customer loyalty for brands. It is detrimental for the e-commerce sale of any brand. Influencer marketing also promotes and inspires the usage of products. It helps to attract new groups of people and convert curious people into consumers. 

Influencer marketing offers many more benefits to brands. It is very helpful for up and coming brands to form a presence on social media. To read more about influencer marketing and it’s various segments click here.

A conversation can be created about the brand and a large awareness and visibility can be attained through influencer marketing. It is also a cost effective way of marketing for small businesses and startups

This marketing strategy can take two shapes. It can either go towards an immensely successful direction or can result in a disaster. It is a risky strategy that demands right research and execution. With the right advice and suggestions a disaster can be avoided with influencer marketing. Such disasters can have heavy impact on brands from which they can sometimes take a long time to recover. Let us analyse more about this in this article. 

Tips to Avoid Disaster with Influencer Marketing 

Let us look in depth at a few tips that can help brands from making big mistakes that lead to catastrophes and disasters. 

Plan your Campaign with Proper Goals and Details

Any great idea needs a greater execution in order for success. A marketing campaign is no different. A marketing campaign should be properly designed with a proper goal in mind. 

The right research should go into the campaign. It is extremely important to determine the goal of the campaign before jumping into the design of the campaign. Brands should follow the current influencer marketing trends. A brand’s goal for marketing can differ. It can be brand awareness or the creation of content. It can also be to gain more followers on social media and create a larger presence on social media. 

For instance if a brand’s goal is to create content then they should work with creators who have the relevant skills and match the level of content for the brand. Choosing someone based entirely on their followers who have poor content will not serve the goal of this brand.

Choose the Correct Influencer

To piggyback on the above point, having a clear idea about the campaign goal will be helpful to partner with the right influencer. A lot of research needs to go into it. 

Before selecting an influencer it is important to research about them. Research will help to show if the influencer is from the same industry or has a completely different industry based audience. A makeup artist will serve no purpose to a technological brand and vice versa. 

It is also important to choose an influencer who has a good history with brands. Select an influencer who is known for their brand friendliness. Pick influencers who have a positive reputation. Try to avoid influencers who are constantly in the limelight for controversy and scandals. This will not bear well for the brand’s reputation. 

Keep an Eye Out for Fraud

Many businesses have experienced this first hand. Influencer fraud is a rapid occurrence when it comes to influencer marketing. This normally happens to small businesses who look for less expensive alternatives. 

One way to avoid influencer fraud is so be aware of the reason for the followers. Try to clarify their content and the reason behind their followership. A certain number of followers can be faked through technology and this can be avoided by being careful. If an influencer has really little content with a large number of followers then it is suspicious. 

Thanks to modern day technology and software it is relatively simple to avoid influencer fraud. There are many software programs that help to determine engagements and real followers of influencers. Good precaution will help you to steer away from influencer fraud. 

Make Genuine and Realistic Offers

Brands should be fully aware of their resources and limitations. Do not make offers that you cannot backup and fulfill. This will only paint the brand in a bad image and negatively impact the reputation of the brand. 

Not being able to fulfill promises can genuinely enrage people and cause a disaster that is very hard to recover from. Knowing one’s own resources and limitations allow brands to make offers that are possible for them.

Setting impossible expectations and not being able to rightly fulfill them only leads to catastrophe with the audience. Avoid this and keep making a gradual pace in brand awareness positively. 

Conclusion 

Hard work and right planning are key elements in influencer marketing. Combine this with thorough and correct research and there is a large possibility of success. Taking short cuts only leads to disasters. Good relationship with proper presence will be the path to success.

Allina Gupta is an aspiring journalist who is currently working as a content writer at https://confluencr.com/. She has been writing for influencer marketing and has imperatively grown & learned about all the important advantages of marketing. When not working, she can be found in her favorite coffee shop, reading books, cooking and travelling the world. Confluencr Twitter Account : @confluencr 

Influencer marketing stock photo by DisobeyArt/Shutterstock