Podcasts can be incredibly potent as a marketing tool for startups that will enable them to get exposure, reach a wide audience, generate traffic to their website, develop leads, and interest potential customers. But for your podcasts to attract more listeners you need to make them appealing – and that can be tricky when you first start out.

If you’re interested in improving and creating better podcasts for your startup, there are a few tips that you should definitely take on board:

Make sure the sound quality is good

Creating a podcast doesn’t require much in terms of equipment – but anything that helps improve the sound quality is good. Typically you’ll want to invest in a decent mid-range microphone at very least, and possibly a microphone stand to keep it steady.

On top of that you should minimize any other ambient noise as much as possible. Try to find a quiet location you can record your podcast, and maybe dampen some of the ambient noise if you can.

Start reaching out to interesting guests to bring on board

Initially it may be difficult reaching out to guests, but as your startup grows and your podcast popularity increases – you will find it easier. Try to reach out to guests who may be looking for the extra publicity, such as when they’re just starting a new project.

At the end of the day it doesn’t hurt to start identifying and reaching out to potential guests sooner rather than later. At worst they’ll turn you down, and you can follow-up at a later date (without being pushy). If you do land a guest that your listeners seem to enjoy – be sure to invite them back for an episode later on.

Find a catchy name and tagline

The name and tagline that you use for your podcast will be a key part of its brand (along with its overall tone and content). It is important that you try to think of something catchy that people are likely to remember, while at the same time will make them instantly associate it with the topics that your podcast covers.

After you’ve found a name and tagline, be sure to use both consistently when you promote your podcast. Additionally try to come up with a logo that is relevant to both.

Don’t overproduce the podcast

One of the mistakes that startups often make when creating a business podcast for the first time is being too heavy-handed with the production elements. A catchy tune for introduction music and a few strategically placed sound effects here and there are fine – but you need to be careful it doesn’t overshadow the content.

As a rule you should keep it simple. The content should always be the main focus of your podcast, and any production elements should accentuate it, and not draw attention away from it.

If you’re not sure whether a podcast is the right direction for your startup – you could start small. Don’t invest too heavily and just use what you have, as there really isn’t much required to record a good podcast. In fact initially you can get by with a decent microphone and a tool to merge audio such as Audio Joiner.

After you’ve produced a few episodes of your podcast (at least 7 or 8) and promoted them, you should be able to gauge the response. At that stage you can figure out what further improvements can be made – or if it is a success you may want to invest in better equipment and really dive into producing the podcast.

Podcast stock photo by Monkey Business Images/Shutterstock