5 Things that Strong Goals Bring You
By Major General Michael J. Diamond
As a small business owner, one of the biggest game changers we have seen is that of getting better organized and aligned. Many fall into a trap of what we call operational haze by working hard at it every day and just making money. Sometimes the profits mask numerous operational issues that if corrected would yield significantly greater returns.
One of the most missed of the game changing elements is that of developing and using strong, realistic, measurable and attainable goals or objectives. We find this to be one area that small business owners either do not have or do not have right.
First, goals are a key component in an organization’s key driver set that creates the strategic azimuth for the entire team to work toward. In simplistic terms, the three components of the key drivers are mission, vision, and goals or objectives. The mission is what you get up every day to accomplish. The vision is what you eventually want to become. The goals are the specific items that you HAVE TO DO to accomplish your mission and become as your vision. You can readily see the importance of having goals right.
We will look at 5 reasons strong goals can make a difference:
- Help support and reinforce the strategic direction of the organization. The leaders of the organization MUST get the three components of the key driver set right for organizations to be all that they can be. Goals are what provide the glue that holds Strategic Plans together and make them successful.
- Help achieve your mission. The mission should be succinct and well versed to give everyone in the organization a reason to come to work each day. The goals that are established to achieve the mission should be broken down from the top of the organization all the way down to individual level. This enables them to have some ownership and more interest in their contribution.
- Help achieve the vision. Many visions fall short of meeting the mark either because it does not reach out into the future, lacks clarity and/or is not communicated to the masses. Workers want to be part of an organization’s future. They just want to know what that vision is and how they fit into the future of the business.
- Establishes a baseline for metrics. Many organizations fail to understand how metrics should be built and the importance of making it personal with each and every individual employee. Show me someone without goals and measurements and I will show you someone that has little or no direction, purpose or goal. A paycheck is not a realistic goal for an individual, but many times is their only goal for working. Goals are a means for establishing metrics for a work group as well as the individuals in that work group. With the right mission, vision and goals; measurements become better, more realistic and more meaningful.
- Leads to improved PEP in your organization. PEP is productivity, efficiency and profits. With poor or lacking goals, we see organizations suffer higher turnover in their work force, lower productivity and consequently lower profits. Organizations that focus more on stronger goals will experience workers that have more of a purpose for coming to work, producing, being efficient at what they do and bring more in profits for the cause.
Whether you have a small team of 5-15 or a 15 million dollar thriving small business, goals are the bridge that links each of the individuals to the strategic direction of the organization. Having an organization that is linked, synced and integrated from individual to the key drivers is monumental. It also separates you from the wannabes that call themselves competitors.
Major General Michael J. Diamond, US Army (retired) served a combined 35 years on active duty and in the Reserves. He brings this wealth of experience in military, manufacturing, retail, consulting, IT and many other sectors to help improve performance in organizations. His new book, The Diamond Process: How to Fix Your Organization and Effectively Lead People, co-authored by his son, Capt. Christopher R. Harding, presents the Diamond Process Model referenced above. The book will be available in April 2017 on DiamondStrategyGroup.com, Amazon and other fine booksellers. For more information, visit DiamondStrategyGroup.com.