By Utkarsh Tiwari
Mobile app development companies have strived to give customers a satisfying experience, and they keep on adding new features to mobile applications to support their vision. The trend of using mobile applications to avail products and services has grown at a rapid rate over the last few years. This also led to many mobile app based startups that offer different goods or services.
However, there are plenty of applications that turns out to be a big failure and as a result businesses collapse due to badly created mobile applications. This severely affects the trust of existing users in case the business plans to re-launch itself.
People have shifted their focus to mobile applications to cater their majority of products or service needs. Mobile app developers has significantly transformed the digital world. There are so many parameters that shapes the success of a mobile application such as good looking front end design, smooth navigation process, and absence of unnecessary links to unwanted information.
There are plenty of examples where mobile application have miserably failed in contributing to the e-commerce industry. It has increased the value of highly organized and resourcefully developed mobile applications, and the role of mobile app developers has become much more significant.
With the increasing boom in the digital world, there are various marketing tools that needs to be used effectively to ensure the success of these applications. It becomes really important for the start-up owners to understand these factors that determine whether their business will be a success or a failure. Customers tend to use mobile applications for a long time that offer values, such as convenience, innovative interaction, quality offerings, and an amazing UX.
However, applications are not as successful as they should be when these factors are ignored or not considered as important as they are. This results in reasons that lead to an application failure.
Here are five reasons that show why most mobile applications do not happen to provide end users with a great experience and tend to fail.
1. Ignoring the competition
Tech-enabled start-ups are required to focus on their product and their business activities. However, it becomes highly important to consider and observe the growing competition in order to understand what works for the customer.
Start-ups that do not pay attention to their surrounding competitors tend to fail as it gives you an idea of various positive changes that should take place in the process of developing mobile applications. It becomes the responsibility of business owners to observe the business activities of their competitors and analyze the analytics.
It enables you to a keep track of what is trending and what is not. Analyzing the Analytics helps start-ups in strategizing properly and focusing more on the fundamental factors that shape up the development of mobile applications.
2. Inadequate marketing strategies
Mobile app marketing strategies play an important role in growing your business to a bigger level irrespective of what type of sector your business belongs to. Ignoring proper marketing tactics result in the failures and does not help businesses in attracting customers from different parts.
Most mobile applications fail to utilize the resources that help in executing the application in an efficient way. There are various marketing tools that need to be considered while developing the app. Lack of powerful and highly organized marketing plans lead to degradation of the quality of services as well. Also you can follow few of the widely used app marketing growth hacks to ensure effective app marketing.
Many successful mobile applications, for example, Uber, use the aspect of marketing to enhance their brand value and make use of social networking websites, like Twitter and Facebook to connect with end users directly.
3. Alterations in the middle of the process of developing applications
All the changes that are done in the middle of the development process tend to be highly unneeded according to mobile app developers. Often, business owners realize they have a new idea, and they do not hesitate to include it in the middle.
It is dependent upon the complexity of these changes. Some of them are easy to include, but the remaining ones are not, as a result, it degrades the value of mobile applications. Not only it takes a lot of time, but it also delays the execution. If the business owners have already set up a target and if they are running out of time, then bringing these changes into the application might not be a feasible thing to do. It can also result in the incomplete application at the end.
A better option is to launch the first version of the application as per the discussion and then launch the next version with new ideas and additional features.
4. Poorly designed application
A poorly designed application is the most unpleasant part of a badly developed application. Poor design not only is a huge turn-off but it also degrades the overall quality of products or services. It annoys end users and results in a big application failure. It is the first thing customers notice in a mobile application.
Good design enables them to go through the application, and it retains their interest. However, bad looking and improperly designed mobile application gives a wrong impression to end users.
Therefore, it is really important to incorporate highly experienced and professional designers so that it attracts a huge number of customers.
5. Inadequate customer feedback
Honest customer feedback not only gives a reality check to the start-up owners, but it also determines what changes are meant to be done and what sections need to be modified. Customers demand regular communication, and it becomes the responsibility of business owners to work according to the customers’ viewpoints as their opinions are going to shape up the brand image.
Possible updates and modifications according to customer feedback are meant to be done to improve the user experience of mobile applications. As a result, mobile applications that do not respond to customer feedback tend to be a big failure.
Utkarsh Tiwari is a vice president and business strategist at Peerbits, one of the top mobile app development company that delivers high-end mobile app solutions to Startups, SMEs, and Enterprises. Follow Peerbits on Twitter.