Marketing with Video
By Ankit Panchal
Video has become one of the most powerful digital marketing tools in today’s times. What makes video more persuasive than other types of content is the fact that it can transmit large amounts of data in as little as a couple of seconds. Video can also convey emotion, and since the human brain requires emotional input to take a decision, what better tool to turn to for your marketing strategies!
That being said, creating a captivating video is not the same as writing good marketing content. While there are proven techniques to make compelling videos, using the right tools makes a difference too!
If you’re ready to take your video marketing efforts to new heights, here are 6 tools you need to know about.
This online video platform is not only easy to use but fun too. With Wideo, you have the option of personalizing your tutorials, advertisements, product reviews, or presentations by adding images, background music, or your logo. This is sure to give your animated videos a professional touch!
However, if you don’t have the time to spare or don’t want to create a video from scratch, use a pre-made template to get started. You can also consider hiring one of Wideo’s graphics designers to help create unique videos.
For those on a budget, there’s the lite version which will allow you to create videos no longer than 45 seconds for free.
PowToon is a do-it-yourself tool that allows you to create animated videos like product demos, advertisements, or tutorials. This tool is especially known for its intuitive interface; with step-by-step guidelines to help you through the whole process, making a video is incredibly easy with PowToon.
Additionally, exporting your finished video to YouTube only requires a couple of clicks. And with PowToon stating that its users have experienced a 300% increase in customer engagement, this tool is sure to benefit your marketing efforts!
The free version offers up to 5 minutes of video, but it will be watermarked. Also, free plan videos are non-HD quality and downloading them isn’t possible.
Screenr is a web-based screen recorder that lets you record your computer’s screen and your voice at the touch of a button. The software then provides a link that you can share on your company website and social media pages, thereby boosting social media marketing efforts.
Given the way Screenr functions, it is a great choice for companies that can exhibit their products on a computer. For example, software and app development businesses can benefit from using this software to promote their services and products.
Further to this, Screenr can be used to host tutorials or reveal tricks related to services and products. Recording and sharing tips on a regular basis can also fuel ongoing content marketing efforts.
On the plus side, Screenr is a free software and doesn’t require users to download or install anything.
Stupeflix is a free app that gathers all your existing images, presentations, videos, music, and maps from social networking sites like Instagram and Facebook into one place. This makes it easy to focus on your story and helps you create videos in minutes.
This app has a collection of themes to make your videos look exceptional. Audio and sound effects are also preloaded into the app, but you have the liberty of uploading your own.
While Stupeflix is a slideshow creation tool, you can export videos to YouTube or embed them on your company website. If you’re ready to spend some dough, go for the Pro Version and create unlimited HD videos, make use of text-to-speech voiceovers, and add customized call-to-action buttons to videos!
This app hosts your videos once they are ready to upload. Using heat maps – an analytic feature – Wistia shows where exactly your viewers stopped watching your videos, and where they flipped back to re-watch them or skipped forward. You also get to view graphs that show how your videos performed.
In addition to this, you can discover your most engaged members and add call-to-action buttons to videos. Another benefit is that videos are presented in an unbranded player and you can customize the same to any color that you think reflects your brand.
Wistia’s free version lets you create up to 25 videos and comes with an unbranded player and heat maps. Paid plans allow you to use important features like advanced analytics, viewer history tracking, lead generation tools, e-mail collection, and marketing integrations.
This video marketing tool can help you create an interactive video in just four simple steps! All you need to do is add a link to the video; insert your logo and call-to-action buttons to brand the video while also adding custom details like fonts and colors; choose apps that help achieve goals like lead capture generation; and finally publish the video.
Viewbix allows you to keep your viewers engaged and provides in-depth analytics like the number of times your video has been viewed, video impressions, which apps users are engaging with, etc.
The free plan allows you to upload just one video with 500 impressions. You won’t have access to HD support, video e-mail, or analytics either! Signing up for any one of their plans though is sure to boost your marketing strategies.
Video marketing is more than just putting together powerful images and writing brilliant prose. Apart from knowing the techniques that work, using the best tools is just as important!
Now that you know about some amazing video marketing tools, you’re sure to fire up your video marketing strategy. Be sure to use the right content in your videos paired with the right call-to-actions!
Ankit Panchal is an SEO Analyst and Strategist at E2M, a full-service digital marketing agency based out of India. He is always in search of new link building & content marketing strategies. He makes sure his defined strategies work well for all the clients and is always ready to help anyone in the team. Catch him on Twitter ankit_panchal20.