By Katrina Fernandez

Starting an online business forces your brand to speak out. You need to reach consumers, tell them about what you have and how it changes their lives. Search engine optimization is how search engines get your message to those people. You can boost your chances with a few SEO trade secrets.

Effective work often takes the experience of SEO experts Toronto; professionals have made the web competitive. Don’t expose your business without the proper SEO and learn to improve your rank with these six hacks for Google.

Write Great Content but with an SEO Structure

Search engines read content by relying on technical algorithms. You can use that technical language when speaking to these search bots. Great content is always important, but the structure you give content can render it to a search engine with more clarity.

Focusing on your headlines, your subheads and your first 100 words is critical. The title of your page is what appears as a user link in search engine result pages (SERPs). Using keywords and niche-focus themes in each title is your goal. Practice the same when writing the first 100 words of any page.

Listing your theme and keywords helps search engines to recall your content when people want it. Since result pages can extract a subhead you use, focusing your keywords and niche there also helps. These three areas speak to search engines without losing your connection to the reader.

Try Formatting Titles as Questions

Your content gets crawled easier when using questions. Look at the subheads of your content and format them to phrase a question. Consider what readers are asking and use that as the basis of your titles. You then answer the question with a paragraph.

Google now uses featured snippets, which extract answers from your content.

Readers then see direct answers to their questions but as a direct search result. They’re also given the answer’s URL as a page link. Knowing the reader’s curiosity helps you to form the right query. Questions take into account the technology of search engines and how people on the web speak.

Get Your Site Done but with Mobility

More than half of all searches made are on mobile devices. The look, feel or touch of a website changes when seen on a desktop versus a mobile device. Many SEO experts in Toronto can’t rely on just one design template but need both. You need a mobile website to activate when users are on mobile devices.

How many readers use your mobile version isn’t important? Google gives websites higher rank for simply having a mobile version. You can take into account smaller screen sizes and that many elements are touched by the reader’s finger(s). Space out your layouts and keep your text from distorting by writing small paragraphs.

Look at What Your Competitors Do

New ideas and young brands need to build from what’s already working in their markets. You can find what’s effective in your industry and niche via competitors. This knowledge is found in a search engine.

Find out what the top results are for your industry keywords and topics. You then ask yourself, “Why is this site or content piece ranking so high?” Now the objective is to learn about what works: not to directly copy what your competitors do.

Build Your Audience by Targeting Them

To aim for an audience is to have an idea of who they are. Content isn’t enough for SEO. Your content needs to be for specific people. If no one needs your message, all the right keywords and SEO don’t help. Targeting is the work that leads professionals to research.

Learn about who your readers are by identifying what they need. Their needs result from their challenges. There’s a solution they’re searching the web for. Providing that solution gives the search engine less work as it sends them to you. Traffic, as made possible by targeted people, tops all SEO ranking factors.

Stand out as the Expert

With the advances of artificial technology, it’s safe to say that search engines are librarians. They read more books and documents than you. The end result is a system aware of what The Old Man and the Sea is about. An algorithm won’t create its own content, but it’s inherently an expert on your industry.

Make yourself the expert instead. Do this by providing solutions that no one else has. If you’re replicating something, then you go deeper than anyone has gone. You can master a single topic by identifying a niche and staying with it. Decide on what it is you offer to the market, don’t ever change but improve it indefinitely.

Search engines then have to listen when no one can say “it” better than you.

The promises of SEO are real and provide businesses with a steady source of traffic. Consider what you can do to improve your rank. It may take a small adjustment for the impact you need. Speaking to the search engines, using their own structure and standing out with real solutions bring your SEO to a respected level.

You may then find your business improved and generating traffic so much easier.

Katrina Fernandez is a hardworking individual who always gives her best. As a degree holder, she aspires to establish herself within the media industry. Her passion for everything fashion and adventure made her a go-getter. Expert in building online partnership, she’s been working in the digital marketplace for several years.

Organic stock photo by Stuart Miles/Shutterstock