There is no getting away from the fact that being present on social media and having an effective social media campaign is absolutely necessary, regardless of your niche or industry.
By Susan Saurel
However, that’s a lot easier being said than done. First of all, the competition out there is huge, which means that you only have a few seconds to capture the attention of your target audience, and win them over slowly, one post, tweet, or image at a time.
Second, even the most experienced social media marketers will tell you that a lot of them make mistakes. In fact, corporations lose about $4.3 million every year due to social media blunders. With that in mind, here is what you should pay attention to if you want to identify the Achilles’ heel of your social media strategy and avoid making the same mistakes as everyone else.
Lack of Resources
Just to be clear, there are plenty of tools and platforms out there which can help you automate at least some aspects of your social media campaigns. What most companies and marketers lack are the people which possess the necessary skills and experience to carry out their campaigns. If you feel like you’re understaffed, that might not be a bad thing. That means you are growing and you need to hire more people to handle stuff like writing content and handling the comments. If you can’t afford to get more in-house staff, you can always hire a professional writer from a cheap writing service to help you out on a temporary basis.
Not Setting Social and Business Goals
According to research, even though record amounts of money are being spend on social marketing, only 31.6% of all marketers have said that they have set clear social media goals, which are expressed through traffic, and business goals, which are measured through the conversion rate. This is pretty shocking, seeing as social media ad spending has surpassed the $35 million mark in 2017. Without both types of goals, you have no way of knowing if any of the money you are spending on social media is being put to good use. In fact, you might be hemorrhaging it as we speak.
Not Utilizing the Power of Influencers
While 76% of all brands using social media marketing agree that influencers can play a big role in their campaigns, none of them have set budgets for working with those same influencers. What makes influencers so powerful? Well, the main reason is that people trust them. Your target audience is more inclined to believe an actual human influencer, than some brand whose actual goal is to profit from pitching their own product. Influencers can expose you to a new audience, since they are usually present on multiple channels, and create unique and genuine content. Their activities can significantly influence your ROI.
Not Addressing the Comments
It’s great when people comment on your posts and content, and it’s even better if they talk about your content and share it. However, that needs to be a two-way street. When people post a comment, they want to engage with your brand and receive a more personalized experience. Even something as simple as “thank you” can make them feel more appreciated and form a stronger business-client relationship. As a result, they will be inclined to spend more, plus your company will come off as more human.
Adopting Every New Piece of Technology
Of course, following all the latest developments in the field of social media is a must, and while you should definitely take the time to try out new technologies, you should make an informed decision about which one should actually make it into your arsenal. Only focus on those which can help you meet both your social and financial goals.
Social media landscape is getting more complex every year, and there is no way of avoiding that. However, you can help your cause by avoiding some of the most common social media pitfalls in your marketing campaigns. We hope that this article will help you do that.
Susan Saurel is a passionate writer from Texas. She is in love with traveling. Teacher of higher category, a writer for the cheap essay writing service EssayWritingLand, PM in an IT company, lovely mom. She wants to share her experience with readers and she has something to say, for sure.