By On Yavin
When it comes to today’s websites, it is crucial to understand and embrace search engine optimization if you want to have success. For this reason, whether you are a business owner or an individual, you will need to learn all that you can about search engine optimization and how it works, while also staying up to date with the changes that occur with algorithms. In this day and age, one of the largest areas of change is the search engine optimization of apps.
Apps are the wave of the present and future, because people operate the web on their mobile device these days more than they do on a desktop computer. In order to make the most of this with your business or personal endeavor, follow this guide to learn about app indexing and how it helps with SEO.
What Exactly is App Indexing?
First, it is important to realize that search engine optimization largely depends on Google. While there are other search engines that people use, Google is a top priority when it comes to search engine optimization. This means that when Google changes its algorithms, so too must search engine users in order to make sure that their site is able to continuously rank high in Google.
This means that when Google announced a new algorithm for mobile devices in the spring of 2015, search engine optimization once again took its next step in evolving. App indexing is that next step in allowing users to optimize their apps in a way that make them friendly to the search engine. So anytime that you log on to Google on your Android device, iPhone, iPad, or other cell phone or tablet, not only will you be able to find websites and search engine queries, it will also pull up relevant apps and app content.
What are the Advantages of Using App Indexing?
#1: Quicker and More Efficient Search Engine Hits with Actionable Results
Imagine doing a Google search for an episode of your favorite television program from your cell phone. With indexing, it would not only pull up reviews, synopses, credits, and other relevant information to the episode in the search engine, it would also search app content that you would be able to take advantage of. So if you are a fan of Game of Thrones, app indexing would allow your device to take you directly to the episode in your HBO Go app so you can seamlessly begin watching it.
Imagine the potential for this in any business! By allowing people to search content within an app, it cuts out so many steps of the process and takes people right to the end result, which is where they make a decision, take an action, or make a purchase. This is great for all parties involved and makes search engines more powerful and useful in everyday life.
#2: It Refines Search Engines and Makes Them More Accurate
App indexing makes search engines more efficient overall. Think about it: many apps contain hundreds or thousands of screens depending on what they do and what industry they are involved in. So when you multiply this number of screens times thousands of apps, the result is more information available on search engines. This abundance of information makes it much easier to distinguish between potentially similar searches. Google continuously looks for the right kind of information and allows web developers to optimize their app in a way that will draw out the most relevant information that would be searched by users.
#3: It Creates More Visibility and Sales for Apps
If someone is not already familiar with your app, chances are that they would be familiar with a Google search that takes them directly to it. This makes it much easier for people to stumble upon your app in the same way that traditional search engine optimization makes it easier for people to stumble upon a website. This is simply the next frontier in the way that we navigate the World Wide Web, and is a natural evolution of a growing mobile market. This will boil down to far greater app use, which will of course, lead to more sales for app developers overall.
As you can see, these points are critical when learning why app indexing is the wave of the future and why it will help you out. With this in mind, follow these points and use them to your advantage.
This post was written by On Yavin, founder and CEO of Exactive Marketing LTD. Yavin is an expert in search engine optimization (SEO) with years of experience in Web and mobile marketing.