By Brooke Chaplan
If your business is still searching for customers, you need a winning strategy to find the right people and get the sale. The right attitude can make your company a leader in your industry and can get you a good base of customers for revenue. Most people are very selective about where they spend their money, so you need something that will distinguish you from your competition. Here are some tips to help your sales team succeed and to get you ahead in the sealing the deal.
Advertise Your Brand
Do your customers know who you are? If your brand is not recognizable, you need to invest in some marketing tools and graphics that can make you stand out. Potential customers will always respond to free products as well. Offer your new customers a gift card or give them coupons with their first purchase to keep your brand in mind. You also need to concentrate on reinforcement. If potential customers see your advertisement more than once, they are more likely to buy your product.
Offer Useful Information
Most consumers will not want to hand out their contact information right off the bat. Instead of asking for phone numbers, you can offer your customers a newsletter. Make sure you are providing useful information through it. When you take a subtle approach to gathering information, your customers are more likely to listen to your pitch.
Your potential customers are bombarded with choices, and most of them will want to see proof of your competence. If you have a good relationship with some of your regular customers, you can ask them to make a video testimonial. You can also list your company on review sites or positive reviews right on your homepage. Show potential leads what you have to offer by showing real results.
Take Away the Hassle
Make sure your transactions are always simple whether in-store or online. Customers will not waste time browsing through a confusing website or return to a store where purchasing takes more time than shopping. If your team has an online be sure the shopping basket is easy to locate. The link to your blog should also be in a noticeable location.
Get the Lead
Make sure your advertising and sales team are coordinating and know what kind of customer they are targeting in their efforts. Outside help can be a boon here as well. Places like Senior Leads will be able to focus your sales efforts and who you reach out to. If you are careful and methodical in how you reach out to potential leads you won’t end up wasting time or resources.
Share Your Experiences
Your customers are looking for answers and you must understand their challenges. If you are selling products over the phone, point out how the product is useful to each customer. You should also consider discussing your experiences with the product. Personal examples are always more powerful to a potential lead.
Show Your Professionalism
This should be obvious, but many salespeople often overlook this aspect of marketing. Make sure your product is shown in the best light. If you are posting pictures of your products online, make sure that the images are large and clear. When selling in person, maintain a competent attitude and professionalism in appearance.
Before you can be a great sales team, you have to be determined to succeed. Your advertising and sales efforts will directly impact your revenue so make sure you pay attention to how both are executed.
Brooke Chaplan is a freelance writer and blogger. She lives and works out of her home in Los Lunas, New Mexico. She loves the outdoors and spends most her time hiking, biking and gardening. For more information contact Brooke via Twitter @BrookeChaplan.