By Rieva Lesonsky

As March Madness breaks out all across the country, there’s another kind of “madness” you need to be aware of. According to Brian Burch, VP, Global Consumer and Small Business Marketing at Symantec, “scammers frequently use holidays and events, such as March Madness, to take advantage of businesses—and consumers.”

Here are a few things Burch thinks you should know:

  • Symantec’s threat researchers often see email spam with related subject lines, poisoned search terms and fake websites all geared toward people looking for information around events like March Madness.
  • Since it’s likely you don’t have dedicated IT personnel focusing on information protection, you’re more susceptible to risks. This makes you even more of an enticing target, since today’s sophisticated hackers see your business as a potential backdoor into these larger organizations you may be doing business with.
  • According to the 2013 Norton Report, 49 percent of people report using personal devices (PCs, laptops, smartphones, tablets) for work-related activities. March Madness will be no exception—people will be checking March Madness brackets one minute and work emails the next.

You can protect your business Burch says by taking these few easy steps:

  • Be careful (and tell your staff to do the same) about what you click when browsing social networks, emails and search results.
  • Watch for “too-good-to-be-true” offers. An email promising big money for a lackluster bracket probably isn’t real.
  • Use a secure file-sharing solution, such as Norton Zone, to make it easy to separate and manage business and personal files. Norton Zone also makes it easy to share and access information from mobile devices.

Burch recommends you protect your information with a robust solution, such as Symantec Endpoint Protection Small Business Edition or Norton 360 Multi-Device. Norton 360 Multi-Device also provides important protection for mobile devices.


Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at, follow her on Google+   and and visit her website,, to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.