marketing

Small Business Reading List

Articles You May Have Missed this Week

By Rieva Lesonsky

 

Best Practices

  • FREE ebook: 10 tech innovations for 2017
  • 6 things consumers expect from your customer service
  • Taking the pain out of growing your business
  • Get rid of these bad business habits
  • What do consumers expect from your local website?

 

HR

  • 5 things your employees want the most
  • How to deal with high turnover
  • Is unpredictable scheduling hurting your business?
  • 6 ways to onboard new employees
  • What you can—and can’t—ask in a job interview

 

Inspiring Success Stories

  • “College is the perfect time to start a business.”

 

Marketing

  • 8 steps for making content marketing work for you
  • 5 ways to improve your referral marketing
  • Boost your sales with social video
  • 7 ways to create direct mail pieces that get noticed
  • 7 steps to better email marketing
  • 16 tips for getting better results from your Facebook posts

 

Money

  • Having a problem with business credit cards? Here’s how to solve it

 

Productivity

  • Avoiding business burnout

 

Sales

  • Turn a raging customer into a raving fan

 

Startup

  • 11 things to know before starting an eBay business
  • What tax deductions can your startup take?
  • 7 tips for promoting a green cleaning service