Carrot Tops

Date posted: November 7, 2012

By Rieva Lesonsky

As I was looking through my Trendcast files trying to decide what hot topic to feature this week, I was munching on a raw carrot-so I couldn’t resist when I saw this from The New York Times: Apparently restaurants all over the country are taking the lowly carrot and elevating it to gourmet status. From flambéed entrees to a side dish served with pizza to carrot tacos, The Times says carrots “have suddenly become an engine driving restaurant menus. Chefs across the country are showcasing handsome, meaty specimens in a rainbow of colors, dressed and garnished without a sliver of meat or fish. Well, maybe a touch of bacon.”

If the ascension of the humble carrot surprises you, The Times explains that Americans are eating healthier, making vegetables in general a popular menu item. “Carrots,” says the newspaper, “have the added advantages of being familiar, attractive, versatile and available just about everywhere.”

Carrots’ popularity ties in with the “farm-fresh” or “locavore” movement which has been growing in popularity for the last three or so years. If your restaurant already grows its own veggies, think about adding carrots to your garden. If not, The Times recommends you “prowl” your local farmers’ markets in search of the right variety. (As restaurant owners, you might know that carrots aren’t only orange, but also come in shades of white, yellow, red and purple.

The ubiquitous vegetable is now finding itself represented in all courses of a meal-including desserts. Yes, we all know about carrot cake. But the newspaper reports some restaurants nationwide are offering carrot cotton candy (really?) and carrot ice cream.

Will this be a long-lived trend? Who knows? Last year, apparently, Brussels sprouts were hot (I must have missed that one-thankfully). But for the foreseeable future, if you want your restaurant to reflect current food trends, you should add carrots to your menus.

Related Stories »

Leave a Reply

Your email address will not be published. Required fields are marked *

Time limit is exhausted. Please reload the CAPTCHA.

Why Businesses Fail »

18 Reasons Why Businesses Fail
Read More…

Listen to Rieva Now! »

Small Business Ideas

Get Small Business Ideas From Rieva

turning passion into profit »

turning passion into profit

Download your free ebook here!

Trends: small business ideas »

Get Updates »

Enter your email to subscribe to our RSS.

Free Download »

Free Download

Startup ideas for businesses to start now! Download here

Congrats Rieva Lesonsky! Named to Top 250 Business Journalists

Small Biz Money Tip »

Small Biz Money Tip

Pricing: Have more than one price for your product or service. Make one price seem more attractive than the other. People love a good deal, especially when they can relate one price to the other.
More Money Tips From Justin Krane

Loan Center »

New Loan Center

Find a Small Business Loan