Reading List: 1.23.15
By Rieva Lesonsky
The life of a business owner is a busy one. If I had my way, days would be 30 hours long—and there’d be, like the Beatles sang: “8 days a week.” But there aren’t. So to help you stay on top of important small business news, information and advice essential to running your business, here’s my weekly Reading List.
If you have articles you’d like to share, get them to me by end of day Wednesday every week.
Best Practices
- 3 books to read: Why “crazy” is good, communicating better & creating a good workplace
- Understanding the basics of IP
- The surprising reason your small business might be stuck
Inspiring
- “Invest in yourself” & other words of wisdom from a successful entrepreneur.
Marketing Smart
- Have you added Pinterest to your social media mix? You should
- Big Data: 3 ways to use customer data
- Create a marketing campaign with a 4300% ROI. (That is NOT a typo)
Money Matters
- Tax liens can hurt your chances of getting a loan.
People Power
- Job candidates are going mobile. Are you?
Sell More
- Are you ignoring your loyal customers?
- Boost your sales with digital coupons
Start Smart
- Before you start a home-based e-commerce business, read this.
Women Entrepreneurs
- Is it time to give yourself a raise?
Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at rieva@smallbizdaily.com, follow her on Google+ and Twitter.com/Rieva.
