business

By Rieva Lesonsky

Are you an entrepreneur looking for new products to sell? Then Alibaba.com’s March Expo could be just what you’re looking for. March Expo offers small business owners endless possibilities, including testing new merchandise, expanding your inventories, adding new products, and discovering new partners.

If you want to participate in March Expo, just go to Alibaba.com or the Alibaba.com mobile app from now until March 31. There you’ll discover so much more than you can even imagine.

The purpose of March Expo is to help connect small and mid-sized business owners to overseas suppliers and manufacturers who are making the products your customers crave, plus the ones you—and they—don’t even know exist yet. Many of the more than 58,000 participating suppliers are offering special deals during March Expo, so you can invest in new products with less monetary risk.

Products for retailers, e-tailers and wholesalers

Whether you own a brick-and-mortar store or operate an e-commerce website (or both), there are a lot of new and innovative products being showcased during March Expo. You can get a look at some of the innovative products being offered on Alibaba.com’s YouTube page. As you can see, no matter what type of merchandise you sell, you can find what you need during March Expo.

Consumers are always looking for the latest fashion accessories. You can entice them with items like beautiful, elegant watches or funky, colorful sneakers. Athleisure attire is still in demand. Check out these new offerings, available with low MOQs (minimum order quantities) during March Expo, so you can test some products before committing.

Certain categories of accessories are particularly in demand these days, such as boldly colorful socks, spring sweaters in trendy colors, and lightweight luggage. As more states ban plastic shopping bags, consumers are looking for lightweight canvas bags to carry their groceries home in. If you think your customers would be interested, check out these canvas totes.

Be sure to visit the Apparel page on Alibaba.com during March Expo to see the new product introductions and discover new sales and deals.

Inspiring role models

In addition to celebrating March Expo this month, we’re also honoring women—it’s Women’s History month. Alibaba.com is featuring the stories of some inspiring women entrepreneurs on its YouTube channel. A few who stood out to me were:

  • Abingdon Co. which was started by entrepreneur Chelsea “Abingdon” Welch,  a female pilot who wanted a flight watch like the male pilots wore. When she discovered none were available for women, she turned to Alibaba.com to find suppliers who could bring her designs to life.
  • Kate Castle, who also turned to Alibaba.com to find suppliers for her Bog in a Bag, a portable toilet designed for kids.
  • Susie Levitt and Katie Shea, who launched their business selling CitySlips from their dorm rooms. CitySlips are foldable ballet flats women can throw in their bags for when they need a break from wearing their high heels. Working with Alibaba.com has been so successful for them, they’re launching new products–foldable flip flops and travel rain boots–in the coming months.

If you take advantage of all the great deals during March Expo, Alibaba.com is sweetening the deal by offering some promotions of its own. Purchases made this month will get free order inspection, 15% discount off ocean shipping (LCL), and low transaction fees.

With March Expo, Alibaba.com is empowering global trade. For those who’ve worked so hard and had the courage to start a business, they want to “make the world your comfort zone.”

You can keep up to date on all the opportunities at March Expo on social media by following @AlibabaTalk and the #DiscoverNewMarch hashtag.