Everything Old Is New Again

Date posted: October 5, 2012

By Rieva Lesonsky

With apologies to William Shakespeare: “To invent, or not to invent. That is the question.” Indeed it is an age-old debate in the entrepreneurial universe. Some entrepreneurs are determined to reinvent the wheel; others see the benefit of slightly tweaking or vastly improving someone else’s idea or invention.

A few weeks ago Bloomberg Businessweek wrote about Phillipe Christodoulou, an entrepreneur who overheard an angry customer outside a laundry in Buenos Aires, Argentina and decided there had to be a better way. The native-born Australian opened an environment-friendly laundry in Buenos Aires two years ago, where, according to the magazine, he “attracted a loyal following” drawn in by the laundry’s organic dry cleaning services and use of phosphate-free detergents.

Last year Christodoulou teamed up with Jean Callega, a friend in New York City, and opened a second location, Eco Laundry, in a trendy Manhattan neighborhood. So far the partners are fielding several international franchise offers, and contemplating building an “eco-friendly industrial laundry plant that services hotels, restaurants and hospitals.”

I am not trying to highlight Phillipe Christodoulou, but to illustrate that his launching pad to entrepreneurial success came by taking a new look at an old industry. This isn’t the first time doing the laundry has been re-invented (in the 1990s, combination laundromat/bar concepts were making waves).

The lesson: Take a look around. Pay attention. What industries are ripe for a redo Which products are due for a 21st-century update? There are a ton of entrepreneurial opportunities out there for the taking. All it takes to get started is vision.

Related Stories »

Leave a Reply

Your email address will not be published. Required fields are marked *

Time limit is exhausted. Please reload the CAPTCHA.

Marketing Horror Story »

Tips and Tricks to Avoid a Halloween Marketing Horror Story
Read More…

Listen to Rieva Now! »

Small Business Ideas

Get Small Business Ideas From Rieva

turning passion into profit »

turning passion into profit

Download your free ebook here!

Get Updates »

Enter your email to subscribe to our RSS.

Free Download »

Free Download

Startup ideas for businesses to start now! Download here

Congrats Rieva Lesonsky! Named to Top 250 Business Journalists

Small Biz Money Tip »

Small Biz Money Tip

Pricing: Have more than one price for your product or service. Make one price seem more attractive than the other. People love a good deal, especially when they can relate one price to the other.
More Money Tips From Justin Krane


Loan Center »

New Loan Center

Find a Small Business Loan