Google reveals the hottest fashion trends based on consumer searches.
By Rieva Lesonsky
If you sell clothing (or want to) you should take a look at Fashion Trends 2016: What Shoppers Want. The report from Google highlights “military chic, free-spirited and ready-t0-go outfits” as being in demand in the U.S. and U.K. These styles are not just the latest trends, Google says, but “hint at broader shifts in consumer behavior and cultural values.”
The report is thorough, and you should definitely take a look. The popularity of bomber jackets (I actually was shopping for one today—online of course) reflects the demand for military-style clothing. Google expects the trend to head to the kids’ market, with increasing searches for this style of clothing plus the words baby, kids and toddler. Perhaps that’s where the biggest opportunity lies.
Off-the-shoulder tops have been popular for a while, but Google cites increasing searches for off-the-shoulder styles for pregnant women and babies.
Rompers (jumpsuits) are taking off right now—so you might want to make sure you have some in stock.
Google says these specific fashion trends show broader trends at work including:
- Kids’ clothes are growing up, meaning parents are now looking for kid-sized versions of the latest adult styles.
- Gender lines are blurring. Apparently bomber jackets and rompers are popular with both men and women.
- Fashion is getting functional. All of these styles are comfortable and fuss-free.