Small Business Reading List by Rieva Lesonsky
Best Practices
- Who’s buying small businesses today?
- Time to get ready for the holiday season
Inspiring!
- “Do what you love & do it often.” Great advice.
- Smart words: take care of your ideal customers.
- Summer reading to improve your small business: here and here
Marketing Smart
- Event marketing: how to promote your business at summer events
- How the weather affects your marketing
- When to hire a copywriter
- The future of social media marketing
- Using online video to boost your business
- Dads are the new influencers
Money Matters
- 9 secrets to improving your cash flow
- How your past affects your ability to get a loan today
People Power
- How to hire summer help
- Should you hire temps?
- What’s hot & not when it comes to benefits for your staff
Sell More
- Are your checkout lines a turn-off for your customers?
- How to pitch your product to Walmart
Tech
- Why a website is a must for your small business
