photo arrowBy Karen Axelton

Coming up with an innovative business idea is one way to launch a business, but the key to success in doing this is getting your first follower.

Derek Sivers, founder of music distribution site CDBaby.com, has an excellent video that explains the concept of the “first follower” and how important it is. He explains it better than I could – please take 3 minutes of your time to watch and read the explanation.