Small Business Reading List by Rieva Lesonsky

Articles You May Have Missed This Week

Best Practices

  • Boost profits by reducing your ecommerce returns
  • Creative thinking, breaking away from the pack & mastering sales: 3 books small business owners should read

Inspiring!

  • While running these 2 friends noticed women’s running clothes & thought they could do better.

Marketing Smart

  • 6 keys to making time for marketing
  • Are you making these 4 email marketing mistakes?
  • What the Target troll can teach you about social media
  • 7 tips for exhibiting at trade shows

Money Matters

  • 5 signs you’re headed for a cash crunch
  • Debt or equity financing: Which is right for you?

People Power

  • 5 ways to save money when looking for new employees
  • What to do when an employee isn’t working out

Sell More

  • Selling to the back-to-school market