Small Business Reading List
Articles You May Have Missed this Week By Rieva Lesonsky
Holiday
- 8 common holiday marketing mistakes & how to avoid them
- Get your store in shape for the holiday season
- Take advantage of this year’s shopping calendar (extra Saturday to shop)
- 4 ways your returns policies can impact your holiday sales
- How to start a loyalty program before the holidays
- 5 ways to get more traffic to your website
- The secret to getting holiday shoppers to your store
Best Practices
- The evolution of customer experience
- Creating customer loyalty
- Be careful of the “insurance gap”
- How to support local businesses this Halloween
Field Service Businesses
- How to market your field service business after a disaster
Dentists
- 7 steps to a successful patient reactivation program
HR
- 6 ways to find and manage freelancers
Inspiring Success Stories
- Smart advice: When it feels right in your gut—get on it!
Marketing
- 15 easy & effective ways to build your email marketing list
- 7 marketing mistakes that can come back to haunt you
Money
- Get tax breaks by hiring your family
Productivity
- 6 tips for running better meetings
Sales
- The new B2B buyers & how to reach them
- Get results for your consulting clients
Startup
- How to start a small business in a small town
Women Entrepreneurs
- The state of women entrepreneurs
- Stop trying to achieve work/life balance. Enjoy the ride instead!
