The holidays are coming. Is your small business ready? Here are five short video tips to help your small business prepare for the 2016 holiday season and beyond!
Taking Stock: One of the keys to succeeding at the holidays is making sure you’re stocked appropriately, so you don’t miss out on any sales, and you’re not left with excess inventory to unload when the holidays are over. Managing cash flow is one of the toughest things for small businesses to do, so what’s the best way to make informed decisions about what- and when- to order for the holidays?
Optimized for eCommerce: If you can’t sell via your web site, you’re probably leaving money on the table. Forrester predicts that online shopping will increase by 67% in 2016. It’s no secret that many consumers will shop online this holiday season, and your business can benefit. Not only will your business be open 24/7, you’ll also be able to get customers from beyond your neighborhood- from around the world!
Keeping your transactional data safe: Transactional security is a big issue, because fraud is big business, and small businesses in particular at risk- 60% of small businesses don’t have security controls in place. Big companies like Home Depot and Target have the size and scale to recoup if necessary, but it can be a big headache for small businesses. A breach can be scary and expensive, and it can happen to anyone. How do you protect yourself?
The perfect gift: Did you know that over $100 Billion is spent on Gift Cards annually? That 93% of U.S. consumers purchase or receive a gift card annually? To say that gift cards are a major part of the economy is an understatement. And if your business isn’t currently offering gift cards, you could be missing out. Want to make it easy for your customers to shop for friends and family? If you don’t currently offer gift cards for your customers, you should consider it. Here are some things to consider.
Saying thank you: You work hard to provide your customers with the best service possible. Did you know that repeat customers spend on average 67% more than new customers? But big businesses aren’t the only ones who can benefit from loyalty programs. In fact, small businesses stand to benefit even more.