Home Décor Trends: What Styles Do Consumers Want?

Date posted: February 1, 2018

This article on home décor trends was adapted from an article written by Kyla Stelling.


Home décor sales are booming these days, driven in part by millennials coming of age and fixing up their apartments or buying houses. Home values are up, encouraging consumers to spend more and upgrade their interiors. And since 2008, Americans have been cocooning—watching movies, playing video games & eating great food—all at home.

Whether you’re a retailer, an e-tailer, or both, you can appeal to consumers by offering the latest trends in home décor. The good news is, there are a lot of popular designs in demand right now, so you can attract a wide array of customers all looking for their favorite home décor styles.

Pantone, the global color authority says these items will be popular this year:

  • Geometric patterns for tile & wallpaper
  • Pillows with typography
  • Wall art with letters & words
  • Natural wood
  • Fringe
  • Metallic furniture
  • Iridescent tile Intense colors

The company has named “ultra violet” as its “color-of-the-year,” which will certainly create even more demand for home décor items in this vibrant hue.

Other home décor styles driving sales include:


Hygge (the Danish word is pronounced hue-guh) is hot. It means “the constant pursuit of homespun pleasures.” Hygge is also about creating a “cozy” environment. And the good news for retailers is consumers are flocking to stores and websites selling cozy and comfortable home fashions.

Scandinavian minimalist

When you hear the term “Scandinavian interior,” Ikea may instantly come to mind. However, the Scandinavian style is far more complex and has an understated elegance. The clean lines and bright neutrals of minimalism come into play and mingle with earthy muted tones and natural materials.
Fans of this style of home décor are looking for furniture or floors built out of reclaimed wood, which are stripped down and sanded. White and soft gray paint is popular with this style, with furniture in neutral or muted colors. As a minimalist space, there shouldn’t be any ornate decor, but rather simple, geometric pieces.

Country rustic

Country rustic design relates to the French countryside, English cottage or American rustic.

French country is rustic in the sense that it contains natural elements of stone, wood and raw textiles within its décor. The interior should have an old-world feel and feature iron, copper, ceramic pottery and old paintings.

English cottage design has many rustic elements, but that is especially apparent in the kitchen. Consumers who want this style look for four-door ovens and cast iron ranges. Reclaimed wood islands with concrete countertops are increasingly popular.

American rustic has a cabin or ranch feel, with wooden beams, shiplap, stone, hardwood floors and leather furniture. Metal-worked furniture and vintage pieces work well in this décor scheme.


Industrial décor is used by many decorating their homes in brick lofts and older buildings that have been converted into residential spaces. The look includes exposed brick, steel beams, exposed concrete and stainless steel. The style of the furniture and other decor looks worn, salvaged or recycled. Large sofas and lush leafy plants are popular living room styles.

Art Deco

The modern Art Deco style is derived from the geometric and ornate style that was popular in the 1920s and ‘30s. This décor style boasts contemporary materials, such as chrome hardware, glass tops and mirrored accents. Art Deco furniture has an element of geometry, angular patterns and bold curves. If the furniture is made of wood, it is polished and lacquered and the metal is glossy and slick. The most common textiles for curtains or furniture are vinyl, silk and satin.

Finding these décor styles in so much easier when you use the new Alibaba.com sourcing tool (for Chrome browsers), Source Now.

This article was adapted from “Interior Design 101: Design Styles You Should Know About” by Kyla Stelling and originally appeared on Hitched. Stelling is the curator of the blog Seattle Street Style.

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