4 Technology Trends Your Business Can Capitalize On
By Rieva Lesonsky
Yes, it’s a cliché, but tech changes seemingly do happen at the speed of light. Today, we are casually using technology that was once looked upon as science fiction.
And there’s no sign of a slowdown. Here are four tech trends to keep your eyes on this year, courtesy of Interbrand, a leading brand consultancy, and Ready Set Rocket, a digital marketing agency.
According to Aaron Harvey, partner and Executive Creative Director of Ready Set Rocket, today consumers are “choosing to edit out the nonessential and design their…schedules to better support the pursuit of their passions.” If you want to sell to these consumers, says Harvey, you need to take advantage of technology that “powers products and services that align with this lifestyle.”
The trends that embody this theme include:
- Sixth Sense: Smart products that learn our needs and make timely suggestions when we actually need them can give us what we crave most: the freedom to focus on the things that truly matter.
- Elastic Technology: The ability to access data and communicate will soon extend beyond devices into a powerful layer of data that binds everything together. Brands that plan beyond concepts of mobile, tablet and wearable to envision this seamless future will encounter their customers anywhere and at any time.
- Little Big Brands: Big brands are hungry to think like startups, while startups are hungry to grow their teams and budgets as big as the big brands. As innovation is polarizing industries, there is a huge opportunity for little-and-large partnerships to thrive by embarking on experimental projects together to create a memorable branded story.
- The New Tribalism: Driven by the need for connection and authenticity, people are clustering around shared values, resulting in a cultural landscape where demographics matter far less than affinity. Mobile’s rise to dominance will only enhance this trend, and understanding the internal dynamics of these groups will be key to turning brand stories into movements.
You can see all the trends here.
