By Amit Agrawal
Look around and you’ll find that the world today is much more competitive than ever, whether it is in developing applications or designing marketing campaigns. Every brand or business is competing for the winner title when it comes to application building and marketing efforts. The most important question they face is how to stand out?
How to develop applications that will surely touch a chord with the users? What kind of marketing effort is most likely to impress the customers? The answer to these questions lies somewhere within the sphere of artificial intelligence/machine learning, the technologies that are already proving to be powerful in so many ways.
Well, the key to making any application development or marketing effort successful is incorporating the element of human touch. Can you focus your application development efforts on delivering incredible experiences for application’s users? Can you make your marketing initiatives more engaging and conversational, such that rather than coming across as generic, your marketing campaign connects with the audience on a personal level? Artificial intelligence programming can help substantially in remembering that end-users or target audience is the supreme, and that developing applications as well as tailoring marketing campaigns need to be done with them as the focal point.
One by one, we will explore how artificial intelligence programming/machine learning is humanizing the areas of application development and marketing.
AI/ML for Application Development
As mentioned earlier, application development becomes more humanized when it is sharply focused at users. The way artificial intelligence and machine learning can tap into extensive amounts of data and derive insights and knowledge, can ultimately help in building more user-centric applications. As developing applications are all about designing experiences that appeal to users, understanding what makes users tick can help figure out the most effective approach to development.
User related data that highlights their behavior, interests, and preferences is a good place to start. Building artificial intelligence solutions around analyzing such data will shed some light on what users desire in the applications they use. Knowing what users desire can help guide the entire application development process. Whether it’s designing key application pages like home page and landing page or deciding the flow of pages within the application, all can be done in accordance with what the users want.
A great example of how applications can be humanized with AI/ML can be seen in e-commerce and video streaming websites. Giving advices and recommendations is essentially a human trait. The fact that e-commerce and video streaming applications are able to imbibe this trait in their functioning shows their efforts towards providing high degree of personalization for their users.
Applications like these are becoming capable of recommending products and contents to the users based on their shopping/viewing history and preferences among other factors, with the help of machine learning. The use of artificial intelligence and machine learning in this way speaks volumes about how much the relationship between applications and users have evolved, transitioning from being generic to much more customized.
In application development, let’s look more specifically at developing mobile applications now. Any innovative mobile application development company would want to develop mobile apps that feature exceptional capabilities. It is such apps that succeed in grabbing the attention of mobile users. With artificial intelligence programming, designing such features for mobile applications is becoming more and more possible. Some of the most well-known features that have been enabled by AI for mobile applications are speech and image recognition, enhanced quality of location-based services, recommendation service, voice-based virtual assistants, voice translation, and more. With the inclusion of these features, a mobile app becomes more than just a piece of software to the users, it becomes something that users can actually form a bond with.
The extent of humanization with AI/ML is not only about how users experience the application, it is also about how the applications are being developed. There are AI-enabled assistants that help developers with coding in some or the other way, like giving suggestions for auto-completing the code. The development process can become so much more efficient when there are assistants like these to help the process move along quickly. Such assistants can also greatly help beginners who are in the early stages of learning coding.
AI/ML for Marketing
Now let’s shift our attention to how AI/ML is bringing the humanizing touch to marketing. Here too, the role of data is quite important. As we know, for a marketing strategy to be successful, it has to be built around the needs of the audience.
Data and the intelligence gathered from it would help marketing professionals comprehend the needs of their target audience and tailor strategies taking these needs into consideration. This way marketers will be able to put across their brand message in the most optimal way. When a brand understands who are its target users, what problems they face, and what kind of solutions they look for, it can come up with the right way to market its offerings.
Also, one of the most important areas of marketing in today’s digital world is digital advertising. The use of AI/ML in this area is notable. There is a huge audience available on the web, so how does a brand find the users who are most likely to be interested in its offering? Enter artificial intelligence and machine learning! Not only does AI/ML help brands in finding the right audience, but it also helps brands to make their advertising more relevant and personalized for the audience they are targeting.
Conclusion
It can be clearly seen how artificial intelligence and machine learning are able to humanize application development and marketing. The benefits of this humanizing quality will be available for everyone to enjoy, from developers and marketers to the end-users. With both application development and marketing, the ultimate goal is to make the users/audience happy. The way AI/ML intertwines user needs with the processes of app development and marketing, it’s no surprise how instrumental AI/ML have become in these processes.
Amit Agrawal Founder and COO at Cyber Infrastructure (P) Limited which is an Custom software development company which provides custom application development, mobile application development, creative web design, Microsoft solutions, SAP solutions, open source development, Java development, Oracle development, big data solutions, digital experience solutions, CAD/CAM architectural services, testing automation, infrastructure automation and cloud, digital marketing, ITeS, etc. Facebook Linkedin Twitter
App development stock photo by Tashatuvango/Shutterstock
