By Ashley Rosa
Did you know that companies have increased their digital marketing budget by 50% in recent years as compared to 2016? That’s because marketing strategies in the present time of the internet’s dominance are incomplete without addressing the digital channels.
But it can be tricky when hiring an agency that handles your company’s online marketing, especially, as several types of agencies claim that they can help. For instance, there are digital marketing agencies and SEO agencies that can provide a significant return on investment.
The question is how would you know which one to work with if you are not sure about the differences between the two? To sort that out, let’s walk you through how the two agencies types differ from each other.
The difference between digital marketing and SEO agency
Both the agencies work in the online sphere and are dedicated to helping your business grow by attracting digital leads. Of course, there is wider awareness about your company too as the agency taps into a targeted online audience for you.
An average American spends 24 hours online on a weekly basis. In other words, there are numerous people online, and you can tap into these numbers to turn them into loyal customers. Although the working field of digital marketing and SEO agencies is the same, they target different regions.
Digital is the umbrella term for all things internet-related. This covers internet ads, social media marketing, SEO, content marketing, and so on. Therefore, a Digital Marketing Agency covers the digital zone as its name suggests.
On the other hand, an SEO agency is concerned with only search engine optimization (SEO), which is about ranking your business page high on the search engine result’s page. In simple words, when you google something, some results show up on top of others.
According to a study by Advanced Web Rankings, approximately 67% of all the clicks go to the five listings on the top of the SERPs. An average user won’t go past these five results. Research also proves that 95% of the traffic goes to the first page that pulls up as you enter a query into the search engine.
Therefore, your target is this top positioning in the browser. After all, if you are at the online party, you might as well take the front row. An SEO agency can, therefore, help you with getting a VIP positioning on the SERPs.
However, you need to know that the SEO agency would only do that. It may or may not provide content marketing services. But a digital marketing agency covers it all including SEO, video advertising, Facebook advertising, email marketing, and mobile marketing among other things.
What does an SEO agency handle?
An SEO company has a much limited scope of work in contrast with a digital marketing agency. It focuses on boosting the visibility of your business. Put simply, the SEO strategists work to rank your company high in the SERPs. As a result, more traffic drives to your website.
With the increase in traffic, your brand gains exposure and leads that can, in turn, result in a boost in your sales. A higher ranking on the search engine also boosts the credibility of your business.
Some of the works that an SEO agency covers include:
1. On-site optimization
On-site optimization relates to polishing the content on your website to make it search engine friendly. To this end, the agency may or may not provide you content services but will give you a list of keywords that you need to add to your web content for improved ranking.
2. Keyword research and better ranking
SEO agencies undertake extensive keyword research as per your industry and help you target those keywords so that your business shows up in the browsers whenever people search for them.
Essentially, keywords are the search phrases that people type in the query box of the search engine. The agency searches what these keywords are and helps your business position in the browser accordingly.
3. Local SEO
You’d be surprised to know that 97% of the people search for local businesses as per HubSpot. Moreover, 46% of all queries on Google seek local information. So, if your business is centered in a specific region, an SEO agency helps you tap into it for attracting more leads and sales.
The good news is that studies point out that 50% of all the people who search a business from their mobile phones visit the store within a day. An SEO company optimizes your site for local visitors so that you can generate more sales.
Besides these major works, an SEO agency handles all the nitty gritty details of improved search engine ranking such as getting your site backlinks.
What does a digital marketing agency do?
The working horizon of a digital marketing agency is much broader than an SEO agency. Besides, it covers improved search engine rankings as well. Some of the chief areas that such an agency covers include:
1. Facebook advertising
An estimated 2.7 billion people use Facebook, which makes it a goldmine for leads for your business. By employing its targeting features, an agency can help you use the platform for fishing leads as per location, income, status updates, gender, education levels, and more.
2. Mobile marketing
Approximately 60% of the searches are now conducted on mobile devices. Of these, 78% of the local searches on mobile culminate in offline purchases. A digital marketing agency can assist your business in leveraging mobile marketing in your favor by employing methods such as in-app advertising, YouTube ads, and more.
3. Email marketing
For every dollar invested in email marketing, there is a return of $38. This is why email marketing is applauded as one of the best ways of generating significant ROI. An internet marketing agency can help you build your email list, segment it, and engage your audience as well.
4. Content marketing
A Custom Content Council survey learned that 72% of the marketers appreciated content marketing for a better return on investment than magazine advertising. In the same survey, 69% of marketers also agreed that it is more effective than PR. In only three months of content marketing, a business outsourcing solution provider, ADP gathered new leads that converted into $1 million of sales opportunities. This is what digital marketing agency can help you with.
In addition to these, digital marketing agencies also cover other services such as Google AdWords, SEO, and video advertising. Google AdWords assists in capturing the audience’s attention by planning ad campaigns. Moreover, video is expected to be consumed by 80% of the global internet users in the present year, and an agency can help you connect with a broader audience through video advertising.
Put simply, a digital marketing agency covers the wide ocean of the internet sphere including SEO. However, an SEO agency only focuses on the sea of search engines, boosting your business page’s ranking for greater traffic and leads. This is what makes a digital marketing company different from an SEO agency.
Ashley Rosa is a freelance writer and blogger. As writing is her passion that why she loves to write articles related to the latest trends in technology and sometimes on health-tech as well. She is crazy about chocolates. You can find her at twitter: @ashrosa2.