How are small businesses profiting from love this Valentine’s Day?

We Heart Apps: There’s still time for singles with no Valentine this Valentine’s day to find love–and for tech-savvy small business owners to profit from them. As Reuters reports, new apps that help the lovelorn find mates are a hot business trend.

Low-Cost Love: Loving couples will be showing their affection in a budget-friendly way this year, according to the National Retail Federation and BIG Research’s 2013 Valentine’s Day Spending Forecast. While Valentine’s Day is still a big retail holiday, BIG predicts only a slight increase in expected sales this year. The average person plans to spend $130.97 on candy, cards, gifts and more, up just a bit from $126.03 last year. Total spending is projected to reach $18.6 billion.

Quick Tricks for Valentine’s Sales: Need a last-minute Valentine’s Day marketing idea–or a tried-and-true idea? Social Media Services offers a list of 74 different Valentine’s Day marketing tactics you can try to boost your sales. Surely one will have you seeing hearts and flowers?