Do you do social media? You probably do for your personal life. But what about for your small business? It may seem like everyone else with a small business is doing it well, but you can add this essential social media to your repertoire and do it in a way that helps you to build new customers and engage with existing customers. And in doing so you’re going to be playing in a social media space that’s becoming increasingly important for survival and growth: More than 200 million Instagram users visit at least one business account every day.
For example, it’s important to understand how businesses use social media. Many are finding success with promoting products, while others are finding success with stories. The latter, in fact, is one way that a lot of people are using Instagram. What else can you do to figure out Instagram and use it to benefit your business? This graphic explains it.